Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Tradeshow World Prepares to Return – if the Audience is Ready

Exhibitor Magazine just sent out a pair of reports detailing research on how tradeshow attendees view the coming return to “normalcy” for tradeshows, events and conferences.

In the first report, Enigma Research polled 2000 live event attendees to gauge their level of comfort or anxiety in the potential return to live events. ExibitorOnline’s report is here, along with a link to the full report. There’s no op-tin or cost for the report, but you may need to register at ExhibitorOnline.

Some of the takeaways include:

  • Over a third polled say they would immediately return to shows, but most indicate they’re okay with waiting.
  • Over two-thirds say they’d be likely or very like to travel to another city for an event.
  • While most attendees agree that safety measure such as hand-washing and hand sanitizer and cleaning are necessary, they’re split on other measures such as who should or must wear a mask.

Next, Exhibitor’s senior writer Charles Pappas recently discussed the World Health Organization’s recommendations for tradeshows and events in a webinar. The discussion included takes on a potential vaccine, how the virus is transferred, having asymptomatic people at shows and more. Check the article here and download the full report or watch the webinar at the same link.


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