There’s a particular kind of energy that surrounds a brand when it’s ready to reintroduce itself—not tentatively, but with clarity and confidence. That was very much the case with Wedderspoon this past fall and winter as we partnered on their latest trade show presence.
Interestingly, this wasn’t our first time working together on a “new” booth. About a year prior, we had collaborated on a fresh exhibit that marked an important step forward. But as often happens, that earlier effort was part of a larger evolution. Behind the scenes, Wedderspoon was continuing to refine its identity—dialing in its messaging, sharpening its visual language, and ultimately completing a full rebrand that was ready for a broader debut.
This latest booth became the platform for that reveal.
From the outset, the objective was clear: create a space that felt as vibrant and intentional as the brand itself. The updated design leaned into Wedderspoon’s natural roots while presenting them through a more modern, confident lens. Clean lines, layered textures, and a cohesive visual story helped unify the space, allowing the product—and the brand behind it—to take center stage without distraction.
Of course, a well-designed booth is only part of the equation. Execution is where ideas are tested, and in this case, everything came together seamlessly. From early planning through installation on the show floor, the process reflected a strong alignment between teams and a shared commitment to getting the details right.
That alignment showed up in a big way at Natural Products Expo West 2026.
Held at the Anaheim Convention Center, Expo West is never short on energy—or competition for attention. Yet throughout the run of the show, the Wedderspoon booth consistently drew strong crowds. Attendees weren’t just passing through—they were stopping, engaging, and spending time in the space. The combination of bold visual elements and thoughtful detailing created an environment that invited curiosity and rewarded it.
It’s always rewarding to see a booth perform well in a high-traffic environment, but what stood out just as much was the response from the Wedderspoon team itself. From top to bottom, there was a clear sense of satisfaction—not just with how the booth looked, but with how it functioned and supported their goals on the floor. That kind of feedback carries weight, especially for a brand stepping confidently into a new chapter.
Projects like this are never the result of a single effort, and this one benefited from an exceptional group of collaborators. Thoughtfull Design, based in New Zealand, led the design and detailing, helping bring the rebrand to life in a physical space. Classic Exhibits handled the build of the primary structure, delivering a strong and reliable foundation. Matchless Builds out of Portland added a layer of personality and craftsmanship with the custom lollipops—both large and small—along with the cherries and honeycomb plinths that gave the booth its distinctive character. And Spinning Designs created the prize wheel, adding an interactive element that drew people in and kept the energy high.
The result was a booth that didn’t just showcase a rebrand—it embodied it. And as the images throughout this post illustrate, it’s often the combination of big ideas and carefully executed details that turns a space into an experience.
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