Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.


Goin’ Mobile with Your Tradeshow Apps

Pete Townshend had it right when he penned ‘Goin’ Mobile’ at the turn of the Sixties:

I can pull up by the curb
I can make it on the road
Goin’ mobile
I can stop in any street
Invitin’ people that we meet
Goin’ mobile
Keep me movin’

We’ve been a mobile society for decades. But in the past few years we have started taking our computers on the road.

Smartphones sales jumped almost 50% in the first quarter of 2010, selling about 53.4 million phones in the quarter. Uh-huh. That’s a lotta damn smartphones! In fact, it appears that there will be more smartphones sold in 2010 than personal computers. Which begs the question: are you ready for the smartphone? As a marketer – and specifically, as a tradeshow marketer – are your customers able to find you and interact with you via the smartphone? And what does your website look like on a smartphone?

Let’s take a look at some of the more interesting apps you might use in conjunction with tradeshows.

First, there are apps that are specifically built just for tradeshows, such as iLeads and Follow Me.

You can access the iLeads podcast here and the Follow Me podcast here.

Both have great application on the tradeshow floor and are worth a close look.

In searching for apps that you might use at a tradeshow, event or convention, I came across a few blog posts that covered some very usable apps.

Corbin Ball’s post ‘Meetings and Tradeshows – There’s a Mobile App for That!’ has the most comprehensive list I’ve seen.

Eric Lukazewski of Echelon Design Inc came up with a shortlist of ‘5 iPhone Apps for Your Next Tradeshow’.

I haven’t used a business card reader, so I’ll have to check that out (although the one he linked to had a handful of negative reviews – so I’m going to look further). And the Whiteboard Capture Pro looks quite interesting. Again, I’ll take a look.

One more link: ‘7 iPhone Apps to Make Your Next Trade Show More Profitable’ by Matt Gratt at has a nice little list with links direct to the iTunes store. He mentions Tweetdeck, LinkedIn, and a business card reader as well.

The great thing about iPhone apps is that most of them are dirt cheap, so the entry cost, even for a ‘pro’ version is often only a few bucks – maybe the cost of a coffee drink or two.

Gear up your iPhone, Blackberry or Android…and go mobile:

I don’t care about pollution
I’m an air-conditioned gypsy
That’s my solution
Watch the police and the tax man miss me…I’m mobile!

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Tradeshow Guy Blog by Tim Patterson

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