Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

social media examiner

LinkedIn for Event Promotion and Marketing

Even if you’re not using LinkedIn to its full extent – and who of us really are? – no doubt you recognize the enormous potential that LinkedIn holds especially for those of us in the event industry.

A number of recent blog posts point out the benefits of using LinkedIn when you’re looking to bring more people to an event or conference, or draw visitors to your tradeshow booth.

Earlier this year, LinkedIn made it easy for web masters to integrate their LinkedIn groups into their websites. They did this by opening up its API to groups. What’s an API? Check Julius Solaris’ very informative post here. Basically, it allows you to make tons of connections to like-minded professionals through LinkedIn – but you do it by putting that outpost onto your website. At this point, I’m not seeing a lot of plug-in widgets, but I get the impression they will soon become plentiful. If you run a WordPress blog (like this one), there are a couple of LinkedIn plugins that allow you to display a LinkedIn badge or a share button. Check this article on WikiHow to find out more about connecting LinkedIn with your WordPress blog.

And then here’s a discussion on LinkedIn about what social media tools are best used to draw people to events. Lots of different answers as you might expect.

There are a lot of ways you can use LinkedIn to promote your business or event, as seen in this post from the Social Media Examiner, one of my favorite blogs on using social media.

LinkedIn pen

You can sync your Twitter account with LinkedIn so any tweet lands on LinkedIn, or make it so that only those with the #LI hashtag are posted on LinkedIn. Messages don’t get lost as much on LinkedIn as they can on Twitter, which is important especially when you’re out promoting your event appearance. By syncing Twitter with LinkedIn, you’re getting more coverage for the same effort.

The LinkedIn Events App is seen as a powerful event promotions tool, allowing people to find your event and RSVP, too.

LinkedIn allows you to see if your connections are attending specific events (if you pay attention). Just by visiting the event RSVP page you can find people who might be worthwhile to connect with. Reach out to them, mention that you’ll be at the event and try to find a way to connect in person. If you have a first-level connection or are in the same group, you can reach out through LinkedIn email. If you’re a2nd or 3rd degree connection and have no group connection, use InMailTM.

Another great way to use LinkedIn for events is to find new connections and strengthen current connections. Again, here’s a terrific tutorial from the Social Media Examiner.

Making connections is what it’s all about: finding areas to connect on, reaching out, offering help, asking advice, be a resource – it’s all there on LinkedIn. If you’re not there, get there. If you’re already there, I suspect that you can really ramp up your connectivity efforts via LinkedIn if you just spend a little time on it.

Creative Commons License

 photo credit: TheSeafarer

Social Media Event Marketing freebies now!

Panning for Gold in Your Inbox: 5 Best Inbox Links of the Week

I admit it. I subscribe to waaay too many e-mail newsletters. Most I don’t get a chance to read. So if you’re going to get my attention on a regular basis in my inbox your stuff had better be damn good.

Thankfully, a number of marketing and sales folks manage to do that. I thought I’d put a short list together of the top __ blog post links that arrived in my e-mail the past week or so.

In no particular order:

5 Ways to Love Your Customer! from Paul Castain’s Sales Playbook

Paul consistently grabs my attention with his cool, fun, wacky bull-in-a-china-shop approach to blogging. Check some of the titles to his other blog posts, such as How My Death Taught Me To Live!, 247 Billion Emails – 6 Ways To Rethink Them!, How are you wasting your 2.1 hours today?, and Fire The Gatekeepers!

Yes, he uses a lot of exclamation points. But that’s okay…I think they’re pretty cheap when you get them in bulk.

4 Reasons PR Agencies Are Failing in Social Media from Valeria Maltoni’s Conversation Agent

Valeria digs deep into the marketing, sales and social media aspects of stuff that frankly I hardly ever think of. It’s like of like driving through a car wash with the windows down. Much of Valeria’s stuff is useful, thoughtful and a slap in the face at times.

21 Ways to Increase Your Facebook Fanbase from Michael Stelzner’s Social Media Examiner

The Social Media Examiner blew onto the web out of nowhere last year and is now one of the premier stopping points for useful posts for anyone looking to improve their social media skills. If you’re got a Facebook page, this is a great post.

Prepare for the mobile gold rush with your new mobile site from Joan Stewart, aka The Publicity Hound

Joan celebrated her 500th newsletter with a look ahead. Not surprising. She had a blog post with some useful links to how she set up her mobile website

If you’ve ever thought of getting your website onto the mobile phone platform, this is a good introduction.

Finally, from Marcia Yudkin “The Marketing Minute” comes some great tips on How to Perk Up Your Bio:

On your “About” page, in conference materials, in media kits or elsewhere, a business bio should not be a cold, dry résumé, with every fact in its appropriate slot.

Nor should it be a chronology of your career.

Instead, in your bio, provide an overview of your achievements and distinctive work approach. Through what you say or how you say it, also impart a sense of you as a person.

To warm up your bio with sparks of life, include one or more of these:

* A quote from you or your personal motto
* A phrase clients or an authority figure use about you (clients call him “the uncoach” because his advice is so laid back and subtle)
* Fanciful or unexpected language (paints the scenes that beckon to her)
* Concrete details (trained his first dog, a Schnauzer, at age 10)
* Vivid extremes or contrasts (has taught everyone from CEOs to imprisoned drug dealers)
* Tantalizing numbers (the third most quoted Canadian chartered accountant)
* A fact that humbles you (Alan Weiss once appeared on Jeopardy, where he lost to a dancing waiter)

Find Marcia’s newsletter and blog here.

To my mind all of these newsletters are worth opening and at least scanning. A quick scan lets me know if I should dig deeper – and more often than not, I do.

What’s in your inbox that’s worth sharing?

© Copyright 2016 | Oregon Blue Rock, LLC
Tradeshow Guy Blog by Tim Patterson

Call 800-654-6946 for Prompt Service Registered & Protected <br />