by Tim Patterson | Mar 30, 2009 | Tradeshow marketing
When you arrive at the tradeshow with a well-trained staff, you communicate a subtle message to visitors and fellow exhibitors: We Came Prepared. We’re Ready for You. Bring It On. It’s all part of your bottom line: a well-trained staff can increase both the quality...
by Tim Patterson | Mar 25, 2009 | Tradeshow marketing
Many companies I talk to spend thousands of dollars a year to exhibit at several shows. But when pressed as to their results, they say “I don’t really know. We go because we’ve always gone.” Pardon me for being blunt, but that’s no reason to go to a trade show! If...
by Tim Patterson | Mar 14, 2009 | Tradeshow marketing
Do you count the leads you bring home from a tradeshow? How do you determine what is a lead – exactly? Is it the name and contact information of a person who has expressed interest in your product or service? Is if a business card from someone who dropped it in a...
by Tim Patterson | Mar 14, 2009 | Tradeshow marketing
Function (fungk’sh?n): the action for which a person or thing is particularly fitted or employed. a. Assigned duty or activity. b. A specific occupation or role: in your function as race car driver. Just because your tradeshow booth LOOKS good, ATTRACTS people...
by Tim Patterson | Mar 13, 2009 | Tradeshow marketing
Are you considering a custom tradeshow exhibit? There are a number of reasons to strongly consider a custom tradeshow exhibit vs. a modular or manufactured exhibit. First, a custom tradeshow exhibit means that your company will have a unique, one-of-a-kind...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.