More and more companies are realizing the value and power of having a presence on Facebook. While many people see it as a duplication of their online efforts, I believe that’s the wrong way to look at it. With 350 million worldwide Facebook users, a significant part of your market is spending time – in some cases, a lot of time – on Facebook.
Yes, it’s another way to ‘touch’ your market. But look it this way: you have a website, you’re on Twitter (hopefully) and wondering what to do with your Facebook page. Being on Facebook allows people to become fans, and encourages feedback. The more fans, the more feedback. The more feedback, the more that is shared throughout those peoples’ networks. And you keep adding fans.
But what about B2B? Yes, there are active Facebook company B2B pages. Here’s a brief slide show that shows 10 examples of Facebook B2B pages, and looks into why your company should have a presence on Facebook:
If your company is B2C, you should definitely have a page on Facebook. It’s a great way to reach more people and spread more information and gather more feedback.
One example, gDiapers (disclosure: a client of ours at Interpretive Exhibits) has a very active Facebook page. They’re also on YouTube and Twitter, too. But when I first noticed their Facebook page just two short months ago, or less, they had right around 2900 fans. When I just looked a few moments ago, they’re just a few shy of 4000 fans. Which means they’re picking up about 500 a month. The conversation on the blog revolves around customer issues, new products, the occasional free coupon, ecstatic users and more.
Face it, Facebook is a great place to build on your brand and strengthen customer connections.