Guest Article by Jules Sowder
Trade show booth flooring is often overlooked as an important trade show accessory. Yet, your exhibit area floor covering can play a vital role in furthering your company brand image, enhancing the overall booth design, and creating a welcoming environment that draws prospects into your booth.
Consider that you have invested a tremendous amount of time and money producing a beautiful, high-impact display. This includes carefully selecting your display layout and graphics, lighting, accessories, and promotional item to help ensure you maximize your effectiveness and achieve your objectives from show participation.
Rather than work with the concrete or other plain utilitarian flooring most exhibit halls feature, it will serve you well to go the extra step to design and order custom flooring that complements your exhibit. Your flooring contributes to making an impression that reflects the quality of your product, as well as plays a role in attracting visitors who want to learn more about your products.
For example, custom carpet with your logo sends a strong message of professionalism and character. Beautiful area rugs create a warm, inviting atmosphere that emanates comfort and service.
Bold colored carpets depict strength and cool colors like blue and gray create a professional and crisp environment. Your flooring also can be crafted with color changes and lines to help the traffic pattern in your booth.
Another consideration with your flooring is the padding beneath your carpets. A good pad adds comfort and makes it less tiring to be on your feet for hours at a time. While attendees may not notice, those working the exhibit will feel the difference and see the difference in the number of leads that are generated from your efforts.
This article was written by Jules Sowder, an executive marketing adviser. For more information, visit her online tradeshow guide designed to help exhibitors maximize success: http://www.Trade-Show-Advisor.com
Article Source: http://EzineArticles.com/?expert=Jules_Sowder
photo credit: Horia Varlan
Trade Show Booth Flooring – A Key Consideration « Expopedia ,
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you need to get noticed. Consider your booth to be just one little tree in a forest (of many, many trees). If you don’t have a design that stands out, your booth will just fade into the background. You don’t want people to just walk by your booth. A big, bold, “in your face” background picture will almost always take care of this first step.