guest post by Derek Leftridge of Optima Graphics
When I was younger I remember my grandparents always had the radio on in their car playing old radio shows that had big casts and sound effects and it was an experience. This caused me to have an addiction to radio.
That life long addiction to radio spilled over to a new addiction to Podcasts about two years ago. I tried a lot of them then settled on a handful that I still listen to today. I feel a connection with those individuals since I listen to them on a daily or weekly basis. And it is enjoyable and informative.
One in particular announced about 6 months ago that they were on Twitter. I began following them there. I started to get cool info and announcements I would not have anywhere else.
Then a contest was announced on there Twitter feed. You enter through a link in the post and agree to follow two other people on Twitter. Those two other people had a connection to the person I was already following so it was a type of bonus. And once you entered, a post from you on your own Twitter feed was created so you could begin sharing the contest with those following you. Then they could also register. Sadly, I did not win.
To recap I listen to multiple podcasts daily, I follow many important and funny people all the time and get access to things and people I could not otherwise. I pay nothing for this ability. That sounds great for me but a big waste of time and money for those who produce the podcasts, take time to post on Twitter and those paying for products then giving them away.
Or is it?
That particular person I mentioned above whose podcast I listen to, follow on Twitter and had a contest has written a book and it comes out in November. I will be buying that book thank you very much.
Yep. That is the sound of money changing hands. The ROI if you will. This relationship has taken a while but we have finally arrived at the serious part of all relationships – the spending of money part. Social Media / Social Networking is like building up to that first kiss; except it is not guaranteed on the third date.
This is an example, maybe small but true, of how offering valuable content and experiences over the Social Media / Social Networks, in time, can have a monetary result. However, I do believe the relationship I discussed that finally paid off took longer than it has to. You have to decide how much time you want to put into this type of marketing. That time, along with the content you provide, will determine how quickly someone starts buying from you.
Derek Leftridge has been in the Tradeshow industry, with Optima Graphics, for 17 years and Marketing Coordinator for the past 5 years.
With his experience and drive he is helping Optima enter into new avenues of Marketing. E: dcleftridge (at) optimagfx.com / P:636-680-9262