Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

How to Build Your Brand Online Versus Offline

The News' Story


guest article by Jean Watson

When your company is trying to launch and establish its brand, it’s crucial to take advantage of both online and offline brand building methods for maximum brand exposure, visibility, and effectiveness. There are benefits to each vehicle of brand building, but maintaining the popularity of your brand at the forefront is an essential daily task, especially online.

Fundamental Online Benefits

With a Plesk hosting platform incorporated into your brand building marketing strategy, you can utilize the expansive and substantive benefits of the entire Internet for a fraction of the cost of traditional hosting systems. One benefit of online brand building is the enormous exposure your brand can attain at a very cost effective outlay. It’s important to also realize that online brand building can be much more personalized than offline building can be because you have the freedom to highly individualize the psychology of your brand by utilizing distinct links, superior textual content, eye catching graphics, and much more interactive social media tools.

Additional Online Benefits

Brand building online is supremely effective especially with a user interface involving colocation hosting. To be able to differentiate the hardware and software of your choice for the most successful integration of brand building resources is especially effective for most every company, whether new or fully established. It allows much more control and consistency in effectively demonstrating the brand’s value, availability, variety, and versatility to an enormous market of potential consumers. This performance consistency is essential for success.

Principle Offline Advantages

Offline brand building can consist of marketing and advertising elements such as TV commercials, radio advertisements, print and even billboard display ads to start for the most obvious and impressive impact possible. But direct mailing is also highly useful, and short of email direct marketing, offline direct mail marketing can be especially useful for a smaller, more localized brand or company just starting out, if the mammoth financial resources are simply not there yet. Offline branding is also beneficial because companies can reach smaller markets at a more reasonable cost with traditional brand building techniques of publicity and promotion.

Associated Offline Advantages

The effectiveness of offline branding can be due to the fact that it’s normally narrower in scope than the universality of online branding. More specific market niches can be reached with the offline approach. Costs can be controlled better. The target market can have its demographics and socioeconomics studied and approached in very hands on manner. There’s the tangibility factor of having sales staffs being able to physically interact with consumers face-to-face as well, and this can substantively help build genuine brand loyalty at a much faster rate than online brand building attempts.

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photo credit: acnatta

Jean Watson is an advertising writer for and can be reached at Jean writes about technologies, gadgets and social media.

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