It’s nice to have a couple of snapshots of your tradeshow booth to show off on Twitter or your Facebook page.
But there are more reasons for taking pictures – a lot of them – of your booth.
Let’s start with the design and the look. Take snapshots of the booth from several angles so you get a good feel of how it looks from different directions. Next, take shots of the booth’s neighbors. No need to go crazy, just a few quick photos to see who’s next to you.
Now, take some close-ups. Tradeshow booths are only pulled out of their crates a few times a year, and if you have photos of details it might save you a trip to the storage area to open the crate. Take close-up photos of graphics. In fact, pull out a tape measure and take photos of all of the graphics so you have ‘real-size’ documentation of the graphics. You might be surprised at the difference between the specified size and the actual size. Good information to have on hand. Depending on the number of graphics, this might take awhile.
Is there any part of the booth that is damaged, worn, torn? Take photos to show exactly what’s going on so that when the booth returns home you can be specific about repairs that may be needed.
In some cases, you may want to hire a professional photographer to take photos of your booth. The best time to do it is prior to the show opening, so there are few people on the floor. A professional portfolio of your booth may come in handy for a variety of reasons. You can release photos to the media, send them out on social media where they’ll stand out from the crowd, and you may find that the exhibit can be entered in a design contest (like our friends at SoYoung last year).