Heading to a tradeshow later this summer or fall? Maybe early in 2022? Probably the last thing you tend to think about is swag. Promotional products. Giveaways. Whether small imprinted items such as pens, letter openers, flash drives, lip stuff (what’s that stuff called, anyway??), or whatever, you probably used to wait until the last moment to order. And the promotional products company would jump into action and before you know it, boxes arrive full of customized and imprinted stuff.
Hold up. That may not be that easy this time around.
What’s going on? Supply lines are bottlenecked, shipping is difficult and expensive, and it’s harder for production companies to keep supplies in stock. What’s on warehouse shelves one day may be gone next week, leaving companies scrambling to identify second and third choices for tradeshow giveaways.
Rama Beerfas of Lev Promotions, in a recent podcast interview, discussed some of the issues regarding challenges in the industry torn by the pandemic. In a recent newsletter, she outlined a few challenges still preventing the smooth acquisition and production of customized giveaways.
Inventories are low, products are selling out.
Production times are longer (this isn’t limited to the promotional products industry; many vendors in the event/conference/tradeshow world are seeing similar situations). This is often due to staffing shortages.
Shipping costs, particularly overseas, have increased. As Rama put it in her newsletter, “A contracted rate of $$3,000 per container rental has skyrocketed to $10,000 or more and bidding wars are happening.”
All I can say is “YIKES!” Well, that and be prepared for increased costs and production time if you’re planning on acquiring branded promotional items to spread around at your next event.
Rachel Springmeyer ,
The effects of the pandemic on tradeshows and events run deep! Now that we see our industry returning I expect issues such as the one highlighted in this article will start popping up left and right…
Tim Patterson ,
Yeah, agree. I feel it’s a moving target and that supply lines and shipping issues will be challenging for a while.