Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Promotional Products

6 Unforgettable Tradeshow Tips

Here are six random but unforgettable tradeshow tips to take you to a successful tradeshow experience.

  1. Standing out. Your tradeshow exhibit should stand out from others in any way it can. Of course, with hundreds or even thousands of booths trying to attract eyeballs, that may be difficult. But if you realize that every other booth is trying to do the same, you can stand out by being different. That may mean a dynamic color, a hanging sign, bright colors, bold statements and compelling questions in your marketing message.
  2. Freebies. There are right and wrong ways to approach giving away trinkets and tchotchkes. Don’t give something away just for the sake of giving something away. Having a pen with your logo on it may mean something to you, but to a visitor, it’s like every other pen they got that day. If the giveaway is usable and memorable, it may get noticed longer. For instance, a premium giveaway for a special visitor that you’re really trying to sell may mean a metal coffee cup with your logo or something similar. Work with your promotional products company to find the appropriate freebie.
  3. Business cards. When was the last time you went to a networking event or tradeshow and realized you didn’t have enou

    gh business cards? It happens. In fact, it happened to me last week! Plan ahead and don’t forget to take more than you think you’ll need.

  4. 30-second pitch. Most standard sales pitches will be packed with features and benefits, but that is a good way to become very forgettable. Instead, come up with an engaging question, or an introductory question that gets a visitor to stop. Then you can go into a pitch that focuses on how you work with clients: “we help frustrated marketers that can’t find a good graphic designer, or they’re embarrassed by poor printing, or they don’t have an overall program to get their brand image out online – I don’t suppose any of these concerns or challenges affect you?”
  5. Traffic Flow. If your booth is blocked off from the aisle by tables and chairs, people won’t come inside your booth. If they don’t come inside your booth, you can’t have a comfortable conversation with them about what their challenges are and how your product or service may help them. No matter what size your booth, the traffic flow should be a prime consideration of your booth design.
  6. Have fun! Tradeshows are a short-term, high energy commitment. The more fun it looks like you and your staff are having, the more people you’ll attract. And tradeshow are all about attracting people and knowing what to do with them!

Take these 6 unforgettable tradeshow tips and use them to make your next tradeshow appearance a successful one!

35+ Items to Have in Your Tradeshow Tool Kit

What’s in your tradeshow tool kit?

As tradeshow veterans, you probably have your go-to list of ‘don’t forget’ items. So I thought it would be fun to check around and compile a thorough list of things you might at least consider taking in your kit. Whether they are in a travel bag, or (in some cases) in the exhibit crates, the list can get long. The key is to have an item when you need it. And being on the tradeshow floor trying to get a light to hang, or unscrew a tight screw or fix a banner stand, each situation requires a different fix.

toolkit

So let’s jump in and see what people would put on their list.

  1. Pens – ball point, Sharpies, large markers
  2. Tape – scotch tape, duct tape, packing tape, masking tape
  3. Stapler and staple gun
  4. Business cards – more than you think you’ll need
  5. Business card holders
  6. Note pads or post-it notes
  7. Refreshments such as water or soda
  8. Small containers for giveaways
  9. Clipboards
  10. Table cloths or table throws printed with your logo
  11. Backup phone battery or charger
  12. Extra phone cables
  13. Small tool kit with screwdrivers and box cutter
  14. Rubber bands and paper clips
  15. Extension cords and plug-in strips
  16. Small first aid kit
  17. Hand sanitizer and lotion
  18. Breath mints
  19. Snacks
  20. String or heavy duty twine
  21. Cord keepers or plastic zip ties
  22. Zip lock bags
  23. Cleaning supplies
  24. Hand vacuum or portable carpet sweeper
  25. Safety pins
  26. Flash drives, including digital copies of any giveaways
  27. Comfortable shoes!
  28. Promo items
  29. Signage
  30. Name tags
  31. Photos of the assembled booth
  32. Email signup sheet or software on iPad
  33. Samples or giveaways
  34. Staff contact information and detailed travel plans
  35. Copies of all show paperwork (booth #, contract, set-up instructions, etc.)

 

Got it? Good!

 

What Gets You Noticed at a Tradeshow?

After walking the floor of many a chaotic tradeshow, I’m always interested (and somewhat amused) by what catches my eye. And what doesn’t.

So what works to bring ’em in? What is like honey to the fly?

Here, in no particular order, are several things that made me stop and take a look at a product or service:

  • demonstrations: a professional presenter with a 5-7 minute presentation can do wonders for a tradeshow exhibit
  • eye candy: this can be large colorful graphics, something moving (rotating or spinning graphics/wheels/etc), booth babes, anything that says “STOP! LOOK! NOW!” Admittedly, the booth babes drew my eyes but rarely connect me to an actual product!

  • What Gets You Noticed at a Tradeshow

    celebrity: whether it’s Muriel Hemingway or Dr. Andrew Weil or anyone else that catches an eye, a celebrity gives your booth credibility and power – at least to a certain amount of the audience.

  • unusual product: a new or unusual product, even in a lousy-looking booth, can be enough to draw me in.
  • unusual booth design: a stellar, spare, unusual booth design is a very attractive piece. If it’s unusual enough it’ll have people stopping regardless of the product. Again, the product has to be worth the attention or the booth design fails. But with the right combination, POW!
  • giveaways or free samples: a typical giveaway gets me to stop for a heartbeat. A cool/unusual/clever giveaway that ties in with the product gets me thinking. If it’s damn yummy I will come back for more and figure out where to buy the product when I get home.
  • smile: a pleasant smile and non-threatening greeting from a booth staffer does wonders in getting people to stop and examine your offerings.
  • action in the booth: video or audio interviews draw a crowd. A simple camera/microphone set-up makes people curious. Curiosity helps draw a crowd.

The initial goal of your booth is to get a visitor to stop. Once they’ve stopped, they’ve mentally committed at least a smidgen of time to your offerings. From that moment, it’s up to your (highly trained) booth staff to positively engage them, qualify or disqualify them, grab contact info if interested and move them into the sales funnel.

Easy, right?

Do Green Tradeshow Promotional Giveaways Exist?

Guest post by Heidi Thorne

Since I’m known on Twitter for having information on green marketing, my friend “Tradeshow Guy” Tim Patterson asked the question, “Are there items in the promotional giveaway world that are truly ‘green?’ And if not, that’s a story in itself!” It sure would be.

It really comes down to how do YOU define a “green” promotional product? Currently, defining what is green is all over the place. One can call a reusable bag or water bottle green because it would be reused several times and not immediately make its way to a landfill. For the most strict green marketers, a reusable item is a cop out. They might not be happy until the item has been made of plastic derived from organic non-food supply corn grown in the United States in a factory powered by sun or wind that is employee owned and gives 10 percent of its profits to charity.

Because it is so difficult to determine if a giveaway is green, some time back I developed the Green Promo Score Sheet which is available for free download at GreenPromoScoreSheet.com. It helps you assess the “green-ness” of your giveaway based on over a dozen factors such as if it is reusable, recyclable, biodegradable, organic, fair trade, etc.

If you do decide to go down the green giveaway path, make sure that you select a giveaway that matches your objectives or purpose. For example, if your company is promoting that you are using alternative energy, don’t give away something that uses standard batteries! You might want to consider a flashlight that uses dynamo power (usually a crank which you turn to provide power) or solar.

When purchasing green promotional products, ask your supplier if he tell you what makes the item green or ecofriendly if specific claims are not made in the offer. Here is an example that I saw at an area business’ expo. They were giving out “natural” canvas tote bags to hold literature. Kudos for using a reusable product. But that may not have been the optimal choice for this event that was touting green products. Here’s why…

A lot of people think that if it’s cotton, it’s natural and therefore organic. Not so! Standard cotton production is not very environmentally friendly. It uses large amounts of pesticides, herbicides, and water. Organic cotton production uses non-GMO (genetically modified organism) seeds, manual or natural weeding, and water saving techniques.

Watch for vague words in product descriptions such as natural, ecofriendly, or green. These need to be defined.

The number of green tradeshow giveaway items available is increasing all the time. While labeling standards are still in a state of flux, it pays to find out why a product is green before you spend your green.

About the Author

Heidi Thorne is a promotional products and social media marketing consultant, specializing in ecofriendly, USA and union made products. A variety of more ecofriendly promotional products is available at her PromoWithPurposeShop.com shopsite. For more information on how to green up your marketing, visit her blog at PromoWithPurposeToday.com.

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Tradeshow Guy Blog by Tim Patterson

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