Some Mondays are definitely better than others. After a long bike ride this afternoon, I came back to the office to an email alerting me to the finally-published interview I did earlier this year with Exhibitor Magazine. I’m told that it’ll appear in the...
One of my favorite weekly newsletters arrives every Monday morning. It’s called the Monday Morning Memo. Clever! Roy H. Williams of Austin, Texas, the Wizard of Ads, sends out an informative and entertaining missive every week that grabs my attention and makes...
David Spark’s new book, “Three Feet From Seven Figures,” takes a look at the interaction between show visitors and booth staff, and takes the position that it’s the most critical element of successful tradeshow marketing. Hard to argue with...
As part of the promotion of my new book Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level, I assembled 14 videos. Each short video focused on a specific step as detailed in the book. If you hang out on Twitter or LinkedIn and follow...
I’ve posted on Facebook and Twitter in the last several months about my book-in-progress, including at one point running a Survey Monkey poll asking people to chime in on possible titles. Thought it might be fun to post an update on where the book is and when it might...
When it comes to promotion products, you gotta know what you’re doing or it could end up costing you a lot. Not only in terms of money, but in terms of brand damage. Or maybe brain damage, if you waste money AND do damage to your brand by giving away cheap, breakable...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.