by Tim Patterson | Jun 24, 2021 | Book Review, Fun
Yeah, it’s only June but somehow I’ve managed to get through two dozen books since we ticked over into 2021. I tend to read mostly fiction, but now and then I’ll make it through a nonfiction work that was worth the time. So let me start with one of the two nonfiction...
by Tim Patterson | Mar 16, 2021 | Book Review, Fun
A couple of months ago I interviewed Michael F. Schein, founder of Microfame Media, on the TradeshowGuy Monday Morning Coffee vlog/podcast about his new book, The Hype Handbook. He sent me a PDF copy of it and it languished on my iPad for several weeks before I...
by Tim Patterson | Jan 11, 2021 | Book Review, Fun, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
What’s in a book? In many cases, the right book can take you to another world, to help you momentarily escape this world. In the world of business, a good book can open up your mind to other possibilities and show you things that you might not have even...
by Tim Patterson | Sep 15, 2020 | Book Review
I’m a reader and have been since an early age. I grew up on comic books, the National Lampoon and Mad Magazine, and then as a teenager moved into science fiction. Favorites included Robert Heinlein, Philip K. Dick, Isaac Asimov, Poul Anderson, Harlan Ellison and many...
by Tim Patterson | Jan 6, 2020 | Book Review, Event Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
I first crossed paths with David Meerman Scott over a dozen years ago. Since then he’s written several books and been a keynote speaker at countless conferences, discussing the changing world of marketing and public relations. On this week’s TradeshowGuy...
by Tim Patterson | Dec 3, 2019 | Book Review, Tradeshow marketing
Yes, there are a lot of books about tradeshows. In fact, I wrote two of them. Many – actually, most – are good investments. A candid, experienced author can walk any exhibitor through the briar patch of tradeshows, which can often ensnare the inexperienced...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.