Building a Custom Booth
Are you considering a custom tradeshow exhibit?
There are a number of reasons to strongly consider a custom tradeshow exhibit vs. a modular or manufactured exhibit.
First, a custom tradeshow exhibit means that your company will have a unique, one-of-a-kind presentation. No one else will look like you. You’ll stand out in a crowd!
Second, a custom booth can be designed and fabricated from the outset to accomodate a variety of needs and intended usages. For instance, if you have an exhibition schedule that demands you exhibit in a 10′ x 20′ space in one show, and a 20′ x 20′ space in another show, and a 10′ x 10′ space in yet another show, the components of the custom tradeshow exhibit can be easily designed to accomodate those needs.
Next, your design team is really starting with a blank slate. A good tradeshow designer will start by asking questions – a lot of questions! So many in fact, that you’ll probably wish they would stop! Actually, it’s all good – it means they care about creating the booth that you really want. One that works for your company from many angles: the ‘look and feel,’ the functionality and the branding.
Finally, a custom tradeshow exhibit will give you those intangibles: pride of ownership, unique corporate identity and a feeling that really can’t be beat!
What about pricing? Since your budget is perhaps the most critical issue with your new booth, let’s address it: in almost all cases, you can purchase an ‘off-the-shelf’ tradeshow booth that will cost less than a custom booth. But that doesn’t mean your custom tradeshow exhibit has to cost an arm and a leg. In fact, at Interpretive Exhibits, we pride ourselves on offering custom prices for tradeshow design and fabrication that is typically under the industry averages. We’re able to do that because the cost of living in Salem, Oregon is not as high as a major metropolitan metro area, which means our overhead is noticeably lower.
Are you ready for the next step? If you are seriously considering a custom tradeshow exhibit, give us a call at 503-371-9411 and talk to one of our designers or account representatives to find out how we may help you.
Briefly, the process would generally unfold like this:
- Discussion of needs and priorities and your specific tradeshow objectives
- Design and feedback
- Design approval
Of course there are other considerations, such as graphic design and production, time schedule, shipping logistics, and more. But in a nutshell that’s the process.
Tim Patterson is the VP of Sales and Marketing at Interpretive Exhibits in Salem, Oregon. Contact us at Interpretive Exhibits, Inc. if you would like to find out more details: info(at)interpexhibits.com or 503-371-9411.