It’s our observation that Social Media is a great fit to promote events: it’s a focused time-frame; social media is extremely mobile (something like 70% of tweets are from mobile platforms) which fosters on-site interaction; and tweets and Facebook page posts can bring people to your booth in real time for contests, plugs, etc.
Putting a strong Social Media Plan into place can help you:
- build your opt-in marketing lists
- get on the list of ‘must-see’ show booths
- create product awareness
- create buzz around new products
- add to the company’s sales leads
- identify your company’s brand champions
- accelerate the sales cycle
- deepen the relationship with customers
You may recall the e-book I put out earlier this year “Twittering Your Way to Tradeshow Success.”
With minimal promotion (read: no budget) and nearly 500 downloads later, I’m ready to take a whack at updating the book to include all Social Media, not just Twitter. We’d want to include at least the big three: Facebook, Twitter and LinkedIn, and a good argument could be made to include Flickr and YouTube.
Thanks to a suggestion from a recent social media compadre I met, Steve Farnsworth, I’m launching a mini-contest to get some of your ideas for how you have used Social Media to promote your appearance at tradeshows, events or conferences – and thanks to Steve’s generosity we’re teaming up to offer an hour of consulting on how to get your Social Media plan together:
So…here’s the deal: submit either an idea or anecdote you may have on how to use Social Media to promote your appearance at an event, conference or tradeshow. Easy to do: either post the idea as a comment below, or join my Facebook Page and make a post there.
Then, once we close the mini-contest down on the night of Thursday, November 5th, I’ll put all the names of the submitters in a hat and draw a random winner for a one-hour consulting session.
You would be able to consult with me on a number of things:
*Any aspect of tradeshow marketing: planning, booth design, staff training, etc.
*Social Media: marketing, setting up a blog, podcasting, video blogging, how to best use Twitter or Facebook, setting up a Facebook company ‘fan’ page, getting traffic, what to Tweet about, etc.
And yes, I look to include many of these ideas into the re-vamped e-book. Naturally we would include your name and links back to your company or blog.
So…what’s your best story or idea on using Social Media with Tradeshows, Conferences and Events?
Leave a Comment below, or zip to the Facebook page and post an idea there.