When a request is posted on HARO* you never know exactly who’s going to chime in.
So my interest was a piqued when I got a nice list of tips from a guy who bills himself as AntiSocialGuy. Hmmm…TradeshowGuy and AntiSocialGuy. Wonder if we could do a two-man stand-up act?
A sit-down act?
Here are AntiSocialGuy’s collection of tips on using social media at your tradeshow.
- Create a page on your site that is dedicated to your show. Start to build up hype before the show even begins. Promote your giveaways, contests etc…
- Do the same thing on all your social pages. If you want to track the effectiveness of each social site, make sure you have different offers or giveaways on each site.
- Offer a live stream from your booth for those who couldn’t make the actual event.
- Create a contest that will give people a reason to come to your booth. I seen a great example of this at a recent tradeshow that I attended. Kodak offered up their new waterproof camera at various times throughout the day on twitter. There booth was constantly packed and the retweets of people letting their friends know about the free camera’s was through the roof.
- Offer your product to any media or bloggers that are covering the event. It’s a great way to get write-ups on their blogs and other social properties.
- If you’re speaking at the show, have a custom #hashtag during your talk. Allow the people in the audience to ask question during the presentation via Twitter.
All of those are great ideas. My fave is to offer bloggers and writers a free product/sample to get them to write about it. Unless you’re selling an expensive item such as a car, plane, tank or expensive piece of technical gear it makes sense to get your product into the hands of someone who is able to write about it.
Check the ‘about’ page and you’ll see that AntiSocialGuy.com is Robert Richardson.
HARO, by the way, is a terrific source for anyone who’s interested in connecting with reporters or sources (if you’re a blogger or reporter, for example). I’ve used HARO a few times in the past and have always been amazed and pleased at the great responses I get.