I guess I shouldn’t be shocked, but I am. A bit.
As I mingled before the keynotes at the EDPA Access 2010 annual conference last week in Jacksonville, Florida, I talked with a lot of people. Of course, since my badge shouted ‘SPEAKER’ it was a natural topic to discuss what I was speaking about (social media), and to inquire about the state of social media in their business.
Social media has been a ‘thing’ for a few years now. Back in ’07 it was commonly referred to as “Web 2.0” but that name has faded in favor of “social media.”
And still most folks I talked to are barely involved.
I understand, to a degree. There are obstacles: lack of knowledge, lack of time, lack of manpower, lack of resources.
And even though I met one person who proudly told me that they had turned an intern into a full-time Social Media Marketing Manager six months ago, I was a bit surprised that so few exhibit companies seem to be involved in social media.
There’s a lot to be gained by getting started now:
- getting ahead of your competition
- gaining better understanding of your market
- a higher level of engagement from customers
- an improved bottom line
And if you don’t start now, it’s a pretty sure thing that a lot of your competitors are starting or are already involved. They’re blogging: helping customers and potential customers solve problems, find answers to questions and positioning their company as the go-to expert. They’re Tweeting: driving traffic, finding new blog readers and potential customers. They’re on Facebook: creating event listings, sharing photos of exhibit builds and set-ups, client functions and much more.
It really doesn’t take much. I’ve found it’s not that hard to work those valuable social media activities into a regular workday without much problem.
And besides, you don’t have to jump in all at once. Talk with your staff, find out their level of interest. Do you have a ‘digital native?’ – someone who is adept at moving around in social media? They’re a likely person to take the lead for your company.
Work your way up to one of the social media outlets – Facebook, Twitter, YouTube, etc.
Start somewhere. Start anywhere.
Ask questions. I’m always available to chat and would love to help you out.
But really: if you don’t get there soon, you’ll be behind. Very far behind.
And I don’t think you’ll want to play catch up when the game is already in the fourth quarter and the other teams are leading 100 – 0.