In the marketing game, staying ahead of your competition is a key to being top of mind to your market. With social media adding yet another facet to your marketing mix, it gets harder and harder to keep track of all of the moving parts.
That’s where being on top of your game and using great tools to make things easier come in handy. Really handy. It puts you a step or two above your competition. They’ll find out sooner or later what you’re doing. By then, hopefully you’ll have moved yet another step or two ahead.
1. Respond in Real-Time
Want to be instantly notified when someone sends you a tweet so you can be sure to get back to them right away if necessary? Set up your smart phone to ping or beep you with a Twitter app. This lets you respond in real-time, which positions you in their mind of being extremely responsive. They feel wanted and loved.
2. Blog Regularly
Show your readers and potential clients that you understand their pain. In the blog you offer solutions, how-to’s, interviews with experts (written/audio/video), industry news and comments and more. By doing so, you’re making the blog attractive to readers. By posting regularly, you’re making it worth their while to come back and visit. If the content is top-notch, you’re making it a ‘don’t-miss’ read.
3. Make Your Facebook Page Work For You
Yeah, pretty much everybody has a Facebook page now. Companies are planting their businesses on Facebook. You should be, too. If you’re not, get it done. If you’re already there, explore how you can make your Facebook page a valuable resource for your readers. Make sure your blog posts are showing up automatically by setting up an RSS feed into your Facebook company page. Offer prizes, special deals, and fresh content (audio/video/written) on your Facebook page that they can’t get anywhere else. Find ways to increase your Facebook fanbase such as these.
4. Stay Educated
Reading great social media websites, such as the Social Media Examiner. Always full of useful resources, insight and tools, the SME helps anyone who’s interested in moving ahead of their competitor. Great stuff, including a recent post on how you can improve your blog by following top tips from top bloggers.
5. Go Mobile
Your audience is mobile. You should be mobile. Smartphones help keep people connected. If you have one, it helps you understand how your market interacts with your online outposts. You can see what they see: how your blog and website looks on a smartphone, how to interact, check-in, post updates, photos and more – all while on the run in an increasingly mobile and active world.
6. Be Active at Shows
Yes, you’re tweeting and posting on Facebook. Maybe even doing a few videos. Can you step up even further and create a virtual tradeshow website? Can you plan on bringing even more heavy-hitters in the industry into your booth to interview on live streaming Internet TV? Don’t bite off more than you can chew…but take a really close look at what you’re capable of. And if you need help, hire it.
7. Have Fun!
Really…are you having fun? Is your competition? If you’re regularly beating them I suspect you’re having more fun than them!
photo credit: brad montgomery
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