While LinkedIn is a powerful research and business connectivity tool, lots of folks are still grasping for ways to use LinkedIn to benefit their tradeshow, event and conference appearances. Thanks to a recent HARO request, I spoke with JD Gershbein, CEO of Owlish Communications, considered one of the top LinkedIn strategists in the world, about leveraging your LinkedIn profile for just those appearances.
JD’s bio: J.D. GERSHBEIN, CEO of OWLISH COMMUNICATIONS, is a specialist in the Art and Science of LinkedIn. He is a trusted asset to top executives, managers, entrepreneurs, professional service providers, salespeople and their companies. Dubbed “LinkedIn’s #1 Brand Ambassador” and “The LinkedIn Black Belt,” J.D. is considered one of the top LinkedIn strategists in the world and a pioneer in the design and delivery of LinkedIn education. He has been featured on FOX News, in the Chicago Tribune, has guested on prominent coast-to-coast talk radio programs and contributed numerous articles to online publications. A nationally known A-list speaker and workshop facilitator, J.D.’s keynote message encompasses LinkedIn profile content, personal and corporate branding, cognitive marketing, communication etiquette, and business development on LinkedIn – at all levels of fluency, from novice to dedicated user.