Any creative endeavor requires more than just inspiration or an idea and a burst of activity. If it’s to be seen through to a successful end, the creative act must be wrapped up in discipline. In this week’s TradeshowGuy Monday Morning Coffee, I riff for ten minutes or so on creativity and discipline:
I connected with Micheal and Gail a decade ago when they made their first appearance at Natural Products Expo West. They’ve been back every year, using the national show as a way to connect with more and more buyers, distributors, colleagues and fans.
We finally caught up for a conversation about their company, Lively Up Your Breath, how they approached Expo West, and how they’re dealing with the current COVID-19 pandemic.
And yes, Micheal gives us his song and dance. And it’s a good one!
I thought it might be fun to see what people have gravitated to on this blog when it comes to the weekly vlog/podcast I do under the title TradeshowGuy Monday Morning Coffee. The podcast is more or less a diary of my business and more broadly, the event and tradeshow industry, and beyond that, the business world. Or at least what interests me on any given day.
I don’t always have interviews on the show, but they’re always fun. I love speaking with industry colleagues and getting to know them, even though most of them are only “Zoom” friends, and we aren’t sitting down across a table for coffee!
Still, they’re enlightening and fun. Here are the top five most-viewed based on analytics looking back twelve months.
Number Five (we’re counting down to Number One!): Dominic Rubino of BizStratPlan.com talked about an easy formula for difficult business conversations.
Number Four: Phil Gorski of Ava-Nee Productions and his company’s VR approach to tradeshow exhibits (and other fun things).
The event and tradeshow industry is on hiatus and no one knows for sure when or how it will return. It’s the same with the music industry. Concert tours have been postponed or cancelled. On this week’s TradeshowGuy Monday Morning Coffee, I reconnect with Jay Gilbert of Label Logic, a Los Angeles-based company that works with artist management and a handful artists. I was curious to see how their company has been impacted, and how the music industry as a whole has been impacted by the COVID-19 Pandemic. Take a look/listen:
What day is it? Are you counting how many days since you’ve been on shelter-at-home protocols? Or are you in a state that has abandoned all attempts to limit the spread of COVID-19 and things are getting back to normal? Which begs the question: what is normal?
This week on TradeshowGuy Monday Morning Coffee, I caught up with Dale Obrochta of PutATwistOnIt.com, who’s been a previous guest on this show. We talked about the challenges his profession is facing in the new normal.
We’re all in a quandary: what to do to work our way through the Coronavirus COVID-19 Pandemic and still work with clients in a meaningful way. For this week’s TradeshowGuy Monday Morning Coffee, I caught up with two busy marketers, one in the tradeshow world, and one not.
Ken Newman of Magnet Productions and Robert Middleton of Action Plan Marketing agreed to sit down with me one-on-one in Zoom meetings. I was curious to get their take on what to do and how to approach the current unprecedented situation.