I first crossed paths with David Meerman Scott over a dozen years ago. Since then he’s written several books and been a keynote speaker at countless conferences, discussing the changing world of marketing and public relations. On this week’s TradeshowGuy Monday Morning Coffee, David joins me to talk about his just-released book, Fanocracy, co-written with his daughter Reiko Scott.
This week’s ONE GOOD THING. Actually, four of them!
It’s a little hackneyed, I know, but how often do you say to
yourself, “Where does the time go?”
I said it again just a day or two ago when I noticed the calendar, did the math, and said, Holy Smoke, where does the time go?
2020 beckons. Are you ready?
I don’t usually do a formal year-end assessment of my
business, TradeshowGuy Exhibits. In the past I have shared on these pages and
in the weekly podcast, the state of the business. And I don’t plan to do a
formal assessment this year.
But, having said that, I can safely say that 2019 was the
best year yet for TradeshowGuy Exhibits. In terms of new business, new clients,
and total dollars. Which means we must be doing something right.
The challenge of running your own business, and specifically
a business in the tradeshow world, is that cycles often determine the amount of
business and the number of clients we work with at any given time.
For example, the first four months of the year were
incredible. New projects, new clients galore. The next four months were good,
not great. Certainly not like the first four months. And the last four months
have seen us hunting and wishing for more business. But like the cycles that we
end up living with, I can already see a few months into the future and see
things picking up. Perhaps not as grand as it was 12 months ago, but still
Another 100 or so articles, along with the podcast, were posted on this blog, bringing the total posts to over 1000. In November the blog also celebrated its eleventh birthday. If you’d have told me I’d still be blogging eleven years later, I would have probably choked. But wow, here we are.
And personally, I kept up a consistent exercise routine of
daily yoga, daily walks (with the dog who insists!), lots of bicycle riding and
lots of skiing.
How about you? How was your year? Was it what you expected? What
do you have planned for 2020?
Whatever you are looking for next year, buckle up – it should
be a wild ride!
Sometimes you have to give yourself permission to do something. You might be surprised to know that it’s harder than it sounds. On this week’s TradeshowGuy Monday Morning Coffee podcast/vlog, I dig into the concept of giving yourself permission to do – or not to do – creative things in your life.
When you put out a new podcast/vlog every week, frankly, it’s hard to keep up. Makes sense. That’s a lot of content to devour, and it’s easy to let things slip by.
But 2019 has given me a lot of great guests, and chances are you may have missed some of the really good ones (and there are many!). So here’s a random list of 10 guests I hosted on TradeshowGuy Monday Morning Coffee this year that you might have missed. And even if you didn’t miss them, they could be worth another listen:
January 8: BJ Enright of Tradeshow Logic discusses the groundbreaking NAB Show Cares program that looks to address hefty drayage and material handling fees at the National Association of Broadcasters show.
March 25: Dave Scott, long time Portland on-air radio fixture, gets into the podcast game with his Embrace the Change podcast.
May 13: Phil Gorski discusses 3D Virtual Tour Technology and how it can affect tradeshow marketers.
April 8: Tom Beardof Eco-Systems Sustainable Displays talks sustainability in the exhibit world. This vlog/podcast made more timely by the recent announcement that Classic Exhibits and Eco-Systems are merging.
June 17: Danny Orleans. Magic on the tradeshow floor is always an attractor. Danny, Chief Magic Operator at Corporate Magic Ltd talks about how he works magic into a presentation.
June 3: David Newman of Do It Marketing talks, as you might expect, marketing. I have to admit that I like to read his emails, which come about once a day. Really short, but a good mix of very usable info and pitches.
July 22: Howard Berg. Fascinating, fast-paced learning. Howard was a gas.
July 15: Ken Newman of Magnet Productions. Ken travels the world doing his professional presentations for tradeshow clients. He is also a big presence in the Blanket the Homeless effort in the SF Bay area, and talks about both in this fun interview.
September 16: Jay Gilbert, a long time music industry executive has had his own company for years now. And while this is not much related to the tradeshow world, it’s a fascinating look at what it takes in the world of music promotion.
September 23: Laura Allen, The Pitch Girl, helps distill the essence of your pitch down to a simply formula. Very useful in so many situations!
There are many more of course – just search for TradeshowGuy Monday Morning Coffee – or browse the archives at your leisure.
It’s said, by people in the know, that everyone should have a platform. What exactly is a platform? And do you need one? Do you need more than one? In this week’s TradeshowGuy Monday Morning Coffee, I take a short look at platforms:
What are your blind spots? Well, sometimes it’s hard to identify blind spots because, well, frankly, you’re blind to them! Often you need help to learn your blind spots. Let’s take a look at blind spots on this week’s TradeshowGuy Monday Morning Coffee, along with a tradeshow tip of the week and this week’s One Good Thing: