Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Podcast

TradeshowGuy Monday Morning Coffee, July 13, 2020: Creativity and Discipline

Any creative endeavor requires more than just inspiration or an idea and a burst of activity. If it’s to be seen through to a successful end, the creative act must be wrapped up in discipline. In this week’s TradeshowGuy Monday Morning Coffee, I riff for ten minutes or so on creativity and discipline:

This week’s ONE GOOD THING is the new solo album from David Lowery, main songwriter, and singer from Cracker and Camper Van Beethoven. Listen to and purchase “In The Shadow of the Bull” here.

Also on this week’s podcast: a reference to an article by Jeff Goins: Rules, Discipline and the Paradox of Creativity.

TradeshowGuy Monday Morning Coffee, June 22, 2020: Brad Kleiner

In which I catch up with Brad Kleiner of Grounded by Cedar Root to talk about transitioning during the COVID-19 Pandemic, sales training, leadership coaching and one-on-on coaching and more.

Check out Brad’s earlier interview on the podcast from 2017.

Grounded by Cedar Root, Brad’s company.

This week’s ONE GOOD THING: Homeland‘s last season, from Showtime.

TradeshowGuy Monday Morning Coffee, June 8. 2020: Micheal McNeeley and Gail Chester

I connected with Micheal and Gail a decade ago when they made their first appearance at Natural Products Expo West. They’ve been back every year, using the national show as a way to connect with more and more buyers, distributors, colleagues and fans.

We finally caught up for a conversation about their company, Lively Up Your Breath, how they approached Expo West, and how they’re dealing with the current COVID-19 pandemic.

And yes, Micheal gives us his song and dance. And it’s a good one!

You can find Lively Up Your Breath here.

This week’s ONE GOOD THING: Seberg, the movie about the FBI’s following, wiretapping and harassment of the actress Jean Seberg in the 60s and 70s.

Top 5 Most-Viewed Podcast Interviews of the Past Year

I thought it might be fun to see what people have gravitated to on this blog when it comes to the weekly vlog/podcast I do under the title TradeshowGuy Monday Morning Coffee. The podcast is more or less a diary of my business and more broadly, the event and tradeshow industry, and beyond that, the business world. Or at least what interests me on any given day.

I don’t always have interviews on the show, but they’re always fun. I love speaking with industry colleagues and getting to know them, even though most of them are only “Zoom” friends, and we aren’t sitting down across a table for coffee!

Still, they’re enlightening and fun. Here are the top five most-viewed based on analytics looking back twelve months.

Number Five (we’re counting down to Number One!): Dominic Rubino of BizStratPlan.com talked about an easy formula for difficult business conversations.

Number Four: Phil Gorski of Ava-Nee Productions and his company’s VR approach to tradeshow exhibits (and other fun things).

Number Three: Danny Orleans is a tradeshow entertainer and Chief Magic Officer at Corporate Magic LTD.

Number Two: Joan Stewart, the Publicity Hound, offered numerous tips on creating publicity at tradeshows. Worth another look. Bring your notepad.

Number One: a long-ranging discussion from March with Kevin Carty of Classic Exhibits, Marcus Vahle of Share Experience Company and Andy Saks of Spark Presentations.

Grab our free report “7 Questions You’ll Never Ask Your Exhibit House” – click here!

TradeshowGuy Monday Morning Coffee, May 18, 2020: Jay Gilbert

The event and tradeshow industry is on hiatus and no one knows for sure when or how it will return. It’s the same with the music industry. Concert tours have been postponed or cancelled. On this week’s TradeshowGuy Monday Morning Coffee, I reconnect with Jay Gilbert of Label Logic, a Los Angeles-based company that works with artist management and a handful artists. I was curious to see how their company has been impacted, and how the music industry as a whole has been impacted by the COVID-19 Pandemic. Take a look/listen:

Check out Jay’s company Label Logic here. Here’s a link to the first time Jay was on TradeshowGuy Monday Morning Coffee with us.

This week’s ONE GOOD THING: Chernobyl mini-series on HBO.

TradeshowGuy Monday Morning Coffee, May 11, 2020: Dale Obrochta

What day is it? Are you counting how many days since you’ve been on shelter-at-home protocols? Or are you in a state that has abandoned all attempts to limit the spread of COVID-19 and things are getting back to normal? Which begs the question: what is normal?

This week on TradeshowGuy Monday Morning Coffee, I caught up with Dale Obrochta of PutATwistOnIt.com, who’s been a previous guest on this show. We talked about the challenges his profession is facing in the new normal.

Find Dale here at PutATwistOnIt.com.

This week’s ONE GOOD THING:

Book and Novel writing software: Scrivener.

TradeshowGuy Monday Morning Coffee, May 4, 2020: Working From Home

Here on Star Wars Day (May the Fourth be With You!) I spend a few moments on discussing working from home, and how things have changed – and haven’t – in the COVID-19 Pandemic.

This week’s ONE GOOD THING: Muck Rack, the daily journalistic wrap-up of the country’s top stories. My favorite daily newsletter.

TradeshowGuy Monday Morning Coffee, April 27, 2020: Ken Newman and Robert Middleton

We’re all in a quandary: what to do to work our way through the Coronavirus COVID-19 Pandemic and still work with clients in a meaningful way. For this week’s TradeshowGuy Monday Morning Coffee, I caught up with two busy marketers, one in the tradeshow world, and one not.

Ken Newman of Magnet Productions and Robert Middleton of Action Plan Marketing agreed to sit down with me one-on-one in Zoom meetings. I was curious to get their take on what to do and how to approach the current unprecedented situation.

Ken Newman’s Magnet Productions

Robert Middleton’s Action Plan Marketing

This week’s ONE GOOD THING:

Foo Fighters Live in Concert 2006 Hyde Park London

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