Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Podcast

TradeshowGuy Monday Morning Coffee, March 30, 2020: Working From Home

Working from home isn’t as easy or as glamorous as you might think. If you ever thought it glamorous at all, right? On this week’s TradeshowGuy Monday Morning Coffee, I share a few tips that came from what I’ve learned by working from a home office for nearly nine years.

This week’s ONE GOOD THING: counting the things that you’re grateful for.

TradeshowGuy Monday Morning Coffee, March 23, 2020: What a Year Last Week Was

We’re all dealing with the effects of the COVID-19 Coronavirus. Work, play, daily activities and more are all curtailed or affected. It seemed like last week put us on the precipice of something that we’re not quite ready for. In this week’s TradeshowGuy Monday Morning Coffee, I share a few observations on what I’ve seen.

Here’s the ongoing, probably mostly up-to-date database of events and tradeshows that have been cancelled or postponed: On Location

This week’s ONE GOOD THING: Secret City, the Australian series starring Anna Torv of The Fringe fame.


TradeshowGuy Monday Morning Coffee, March 9, 2020: Expo West and a Week in LA

Natural Products Expo West was postponed and/or cancelled a couple of days before floor doors were to open. I happened to be sitting on the airplane headed to LA for the show when I got the news.

This week’s TradeshowGuy Monday Morning Coffee podcast/vlog is more or less a travelogue of the 6 days I spent in LA and surrounding area, along with a few comments about Natural Products Expo West. I worked with clients to make sure they had return shipping handled and connected with several old friends and relatives.

Take a look/listen:

Show Notes: I mentioned a handful of folks that I encountered during the week.

Jay Gilbert interview

Paul Jackson interview

Drew at Radio.com – Entercom Radio, including JACK-FM.

Roger Steffens, author, speaker, Bob Marley historian, reggae collector (Wikipedia page)

Roger’s Instagram page: The Family Acid.

This week’s ONE GOOD THING: having a little free time on the road.

TradeshowGuy Monday Morning Coffee, March 2, 2020: Marcus Vahle and John Pugh

Share Experience is a new company formed late last year by Marcus Vahle and John Pugh, both with long experience in the event and tradeshow world. Given what looks to be a unique approach to carving out their niche in the event world, I thought it might be fun to catch up with them for a conversation on this week’s TradeshowGuy Monday Morning Coffee:

Check out Marcus and John’s new company Share Experience.

This week’s ONE GOOD THING: Dean Koontz’s “The Forbidden Door.”


TradeshowGuy Monday Morning Coffee, February 24, 2020: Hiett Ives

Hiett Ives is a four-decade veteran of the tradeshow industry. He publishes a weekly newsletter on language that is short and fun to read. Hiett also helps companies gather more leads at tradeshows with his company Show Dynamics.

Check out our conversation on this week’s TradeshowGuy Monday Morning Coffee:

Check out Hiett’s company, Show Dynamics, here.

This week’s ONE GOOD THING: The release of “I’ll See You Again in 25 Years” by Completely Grocery and The Sauce Unlimited.

TradeshowGuy Monday Morning Coffee, February 17, 2020: Bob Beverly

I’ve been a reader of Bob Beverly’s The Dig weekly newsletter for years, and finally reached out to him to see if he would join me on the podcast. He warmly agreed, so here we have a fun conversation (sans video) about how to deal with “overwhelm” when planning to exhibit at or attend a tradeshow. Or frankly, whenever you are facing a lot of things that could just overwhelm you!

Bob’s Website: Find Wisdom Now

This week’s ONE GOOD THING: Better Call Saul, Season Four, now on Netflix.

Profit Toolbelt Podcast Features TradeshowGuy Interview

It was a couple of months ago that we featured Dominic Rubino on the TradeshowGuy Monday Morning Coffee video blog/podcast. This month the interview Dominic did with me appeared on his Profit Toolbelt Podcast, which is aimed at the ‘growth-minded contractors,’ who often end up attending or exhibiting at home shows.

Our conversation focus was on how to stand out at a Home Show. Fun conversation. Click the image below or this link and head on over to the interview.


TradeshowGuy Monday Morning Coffee, February 3, 2020: Jim Wurm

The first time I walked “backstage” at a tradeshow, I realized how nuts it really was. A thousand different things going ten thousand different ways. Thousand of exhibitors, laborers, electricians, forklift operators, scissor lift operators, and so much more are all involved in an elaborate dance that takes place over a few days until opening day when everything looks perfect. Then once the show is over the same crazy dance happens in reverse.

Most people don’t think about what goes on behind the scenes, as long as it happens and their exhibit looks great for the show. But, oh, the things that have to happen for the show to take place.

For this week’s TradeshowGuy Monday Morning Coffee, I sat down with Jim Wurm, Executive Director of the Exhibitor Appointed Contractor Association. The EACA is the main organization that advocates for all of those behind-the-scenes companies and employers. And there are a lot of different ones. Really good conversation and yes, I learned quite a bit:

Find the EACA here.

This week’s ONE GOOD THING: the full Kobe Bryant tribute put on by the Los Angeles Lakers Friday night before they played the Portland Trailblazers.

Guest Appearance on Power Up For Profits Podcast

I’ve known Kathleen Gage of PowerUp for Profits for years and she recently asked me to be on her podcast. Like me, she posts both audio on her podcast page and video on her YouTube channel. Kathleen knows how to get to the center of what is helpful to listeners, and this time was no different:

If you’d like to click through to the post that is specific to this interview, click here. She has broken down the conversation into the topics we covered, including Foundation for Success, Follow Up, Make Your Booth Time Engaging, Pre-Show Marketing, Swag and more. We covered a lot of ground in a short conversation.

Visit Power Up For Profits here.

TradeshowGuy Monday Morning Coffee, January 27, 2020: Taking a Stand

How does taking a stand on what might be a controversial issue affect a business? Are there places where you can take a stand and make your viewpoint known without stepping into controversy? This week’s TradeshowGuy Monday Morning Coffee takes a look at taking a stand:

Podcast referenced in this week’s episode:

Chris Hayes’ “Why Is This Happening?” featuring an interview with ESPN’s Howard Bryant.

This week’s ONE GOOD THING is actually two things.

Oregon Ducks Women’s Basketball Team

Oregon State Beavers Women’s Basketball Team

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