Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

The Art of Engagement

No, not the kind of engagement where you have to buy the girl a nice diamond ring that costs three months salary and leads to you saying “I do” in front of hundreds of people. We’re talking social media engagement, the kind that starts when you post something interesting on your Twitter or Facebook profile and people share it because they liked it so much.

You are in my Heart<3

So what does it take to be good at social media engagement?

Bottom line: what is interesting? If you find something interesting, chances are that someone else will find it interesting, too. While it’s a simple concept, like many simple things, the actual implementation of ‘being interesting enough to re-tweet’ is harder than it sounds.

First, you have to know your audience. What kinds of people are following you? Or more importantly, what kind of people do you want to follow you? Because if you push out some really fun and engaging tweets, they’ll get re-tweeted and you’ll continue to pick up more followers – the kind that like your type of tweets!

Second, you have to be able to articulate in a very short space what you like and what you find engaging and interesting. That may mean sending links out with your tweets or Facebook posts – which is certainly okay; after all, those longer form posts just won’t fit in a tweet – but when you send out a link, realize that you’re doing the same as 90% of all the other people tweeting. Most are sharing links. Can you create a tweet that stands on its own without a link and is still fun and engaging, or clever? If you can do that, and leave some space for someone’s Twitter handle, chances go up that it’ll get re-tweeted over and over.

If you’re paying attention to the kinds of posts and tweets that get shared again and again, and you are able to create similar posts, you’ll find that your audience is engaging with you.

Admittedly, doing this is not the easiest thing in the world to do for most of us. We are in awe of those people that seemingly invent clever tweets in a moment’s time that relates to something in the news. So, pick your moments. When you find something that is interesting to you, think about what interests you about it. What makes it interesting? Can you put your thoughts or observations into a short, pithy tweet? Can you find a new twist on it? Even if it’s not perfect, get it out there.

Find out what your community is interested in and then be interesting to them.

That’s how to get more followers that can’t wait to read what you’re up to today. That’s the art of engagement.

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Tradeshow Guy Blog by Tim Patterson

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