Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

6 Productivity Hacks for Trade Show Exhibitors

This is a guest article by Blair Pettrey of MeetingPlay.

1.) Do One Task at a Time!

You have heard of multitasking, but have you heard of solo-tasking? Instead of trying to accomplish multiple items at once, put your full focus and attention into accomplishing one task at a time. Research shows that solo-tasking can not only result in better task efficiency and results, it can also help you get more done! (Bonus, it can even make you happier!)

2.) Prepare in Advance

Odds are, you have an annual calendar in your office, showing all of your trade shows for the year. But do you have an individual calendar for every single trade show? Having an annual calendar for each of your trade shows – with what exactly needs to be done and by what date, helps keep you on track. An easy (and economical way to do this?
Use Google calendar – set up each trade show to be a specific color- and set up every single task that you need to do for each trade show, by when, with reminders and alerts (which can also be set up in Google calendar!)

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3.) Remove the Distractions

We fail to realize how easily distracted we are – until it is too late. Whether it’s the frequent notifications buzzing from your phone, the email notices showing up on your monitor, or the latest news update blaring through your television. Turn off the interruptions and focus on the task (that solo task!) at hand. You will be far more efficient– and accomplish more by being able to give your full attention.

4.) Track Your Time

If you know you only have 30 minutes to type up your next proposal, or only 15 minutes to send out an email to a potential sponsor for your trade show, commit to that amount of time and get the endeavor done. A great “pressure” is to know if your laptop only has 30 minutes of battery left, it is a perfect time to pump out that 30 minute task

5.) Utilize Chrome Extensions

If you know that you are easily distracted with growing vegetables on Farmville, or by browsing your favorite fashionista dog page on Facebook – Google Chrome (and Firefox) have multiple extensions you can install to restrict the amount of time you can spend on pages you pre-define.
Our favorite? StayFocused (for Google Chrome).

6.) Consider Outsourcing

Whether you choose Upwork or Elance or Fiverr there are several websites that have professionals who can do exactly what you are in need of – whether it is producing a video, publishing a blog post, or delivering an automated report – these freelance professionals can do it all. Just make sure you are employing someone whose first language is yours. Even though your primary language may cost a bit more – the peace of mind of knowing someone says (for example) “Trade Show Booth Design” vs. “Trade Show Designs Booths” is worth the price difference, all while still saving you critical time, at a small fraction of the cost of your worth.

Conclusion:

By implementing these tips and suggestions trade show professionals can maximize their time, accomplish more tasks, and open up time and opportunity for further success!


Author: Blair Pettrey is the Senior Marketing Manager at MeetingPlay – a mobile event app. With over 10 years of experience in all areas of online marketing, she is committed to ‘paying it forward’ for trade show and event professionals through resourceful marketing tips and content.

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  • myfairtool ,

    Very good tips!
    I’m personally a fan of multi-tasking but it is true that when trade shows are concerned, there are so many tasks to handle that having some focus isn’t a bad thing!

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