With nearly four out of five leads generated at tradeshows not adequately followed up on, maybe it’s time to get back to basics. Here are 7 things to make sure you do. Watch carefully!
Your tradeshow booth staff is critical to your overall success. Here are a handful of things to look at when it comes to your staff:
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Sure, you can mess up in a lot of ways with your tradeshow marketing. There are so many moving parts to the process. But follow these seven ways and you’ll really come away with a bad experience.
Tradeshows are hectic and chaotic and it’s easy to forget things when you’re in the midst of the maelstrom. Here’s a quick video on ten things that might be easy to forget:
When it comes to being a tradeshow marketing manager, a lot of different skills come into play. Let’s take a look:
Are you guilty of any of these? Don’t feel bad. We’re only human, but if we know ahead of time what things to know, what to avoid and how to prepare, we can have a much better and more successful tradeshow exhibiting experience.
In the midst of a pandemic, what’s a nationwide staffing entity to do? In this week’s TradeshowGuy Monday Morning Coffee, we find out how one agency is doing it, anyway. Jane Gentry, CEO of Fusion, spoke with me about how they’re addressing the myriad issues surrounding staffing events and retail outlets both physically and virtually.
Plus, she shares some great tips toward the end about how to make more sales and maintain great relationships. Take a look/listen:
Find Fusion online here.
This week’s ONE GOOD THING: Twitter.
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With tradeshow marketing on the sidelines, now is as good a time as any to brush up on your tradeshow marketing skill and knowledge. And here’s a great place to find a whole lot of tradeshow marketing tips – all in one place, and all worth their weight in gold. Check out this short under-three-minute video:
Find all of these tips at TradeshowBuy.com!
Another in a continuing series of short videos, under three minutes, that takes a look at an aspect of tradeshow marketing. This time, it’s a look at the variety of skills a good tradeshow marketing manager should have.
I sat down with a long-time colleague to be interviewed this week and to prepare I put a list together of the 5 must-do’s for successful tradeshow marketing. We didn’t go over the whole list because the conversation took its own path. But I thought – hey, it’s a good list! Here it is:
- Have an exhibit that draws people in.
- We could go into this in detail, but your
graphics and messaging should clearly tell people at a glance:
- Who you are
- What you do
- What problem you solve for them
- We could go into this in detail, but your graphics and messaging should clearly tell people at a glance:
- Have a goal. Share that goal with your staff.
- Brand awareness
- Generate leads
- Add distributors
- Reach new markets
- Launch new products or services
- Find new hires
- Meet current customers, partners and distributors
- Have a well-trained staff
- Your staff should know how to greet people
- Your staff should know the products or services
- Know how to gather the proper information for a good lead…which leads to…
- Know what a lead is…
- A lead is NOT a card in a fishbowl
- A lead is someone who qualifies
- They’re looking to buy what you’re selling
- They have a budget
- They know when they’re going to buy
- They have the power to make a decision
- Once a lead is qualified, the follow up is critical
- Gather the right information
- Name and contact
- When is the follow up
- Where is the follow up
- Who is doing the follow up
- What is the follow up: sending a brochure, sample, in-person meeting?
- Gather the right information
We did get to a few of these, and they were good talking points throughout the conversation. One she produces the interview and gives me a link, I’ll make sure to include it in a blog post soon!