You may have done tradeshows for years, or maybe you’re just getting started. In any event, it’s important that you don’t lose sight of one of the key understandings of doing tradeshows: It’s a mountain of responsibilities.
If you’re the one who’s tasked with getting the booth from Point A to Point Z (and back), knowing what you’re getting into is almost as important as the series of tasks you’re facing.
Having stated that, it doesn’t mean that you should be overwhelmed by the mountain of responsibilities. In fact, if you take a closer look at all of those tasks and responsibilities, you can make it much more manageable, by putting it all in context.
- Make a list. Before you can climb a mountain, know the steps.
- Build a timeline. Now that you have a list of tasks, determine when they each need to be done. Some should be done right away, others are more appropriate right before the show.
- Delegate. If you’re in charge, determine which of the tasks you can farm out to other people on the marketing team. Certainly, some items such as graphic design and scheduling travel may go to other people. You may choose to take care of some tasks and delegate others. When you delegate, be clear on the task and when you want it done. Build your schedule around your communication with those people and tasks.
- Keep records. I emphasized this in my book Tradeshow Marketing because I think detailed records will serve you well in many more ways than you can imagine. Document everything.
- Keep learning. Young dogs can learn new tricks. So can old dogs. No matter where you are in your career arc, keep an open mind and realize you can find new and more efficient ways to do something. Keep your eyes open for new technology, keep connecting with good people and stay optimistic. You’ll do fine.
