Let’s have a little fun, and rock out a little at the same time. Let’s find inspiration from some of the old classics and see how they play into your tradeshow marketing plan.
The Who: Who Are You: Yes, you need to know who you are as a company and an entity so that you can clearly communicate that information to your visitors using the elements of your exhibit, how you interact with visitors and help them solve problems.
Beatles: Can’t Buy Me Love. You might be able to spend your way to increased market share or a bigger booth space, but if you want your customers or clients to really love you, it takes more than money. It takes passion, belief, engagement, and follow-through.
Rolling Stones: (I Can’t Get No) Satisfaction. As a marketer, it’s a great feeling to come off the floor after a successful tradeshow. It means you’ve done a lot RIGHT. But don’t get too satisfied. You can do better next time – and your competition still is trying to take clients and customer and make them theirs.
Jimi Hendrix: Are You Experienced? Experience counts for a lot in the tradeshow world. The more experienced booth staffers, for instance, the better they’re able to engage with attendees. The more experienced your exhibit designers and fabricators, the better the exhibit. And so on. Experience counts for a lot. And don’t forget that many of your visitors have decades of experience behind them as well.
Dire Straits: Love Over Gold: Yes, we do it for the money. But when I see people that do it for love – and are really loving what they’re doing – that is something that’s hard to compete with. If your competition is LOVING what they’re doing and you’re not, and all other things are equal – who’s going to come out on top?
T. Rex: Bang a Gong (Get it On): one of the most important pieces of exhibiting at a tradeshow is to tell people that you’re there. Let that information ring out everywhere: press releases, local TV/Radio if appropriate, social media, email blasts, phone calls, direct mail and more.