Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

7 Ways to Save Money at a Tradeshow

Oh yes, tradeshows can be very expensive, so what should you do to save money when exhibiting at a tradeshow? Let’s take a look at just a handful of ideas.

  1. Partner with a bigger exhibitor. You may be a perfect complement to a partner with a much larger booth presence. Explore the idea of taking a small corner of a smaller exhibit. Both exhibitors will benefit from the added traffic when both exhibitors are promoting the joint appearance.
    save money at tradeshows
  2. Rent an exhibit. Not always the best of go-to solution, but for many exhibitors, renting a booth means not dealing with storage. Usually at one-third the cost of purchasing a similar exhibit.
  3. Dig deep to cut your travel costs. Cutting those costs may mean taking one or two fewer people, staying in hotels that are on a transit line but still a bit away from the convention center.
  4. Save power by using LEDs instead of hot halogens.
  5. Cut your shipping weight. Using graphic graphics that fold up are going to cost a lot less to ship, and will take up less space.
  6. Cut your shipping costs even more. Shipping monitors isn’t a big deal. But imagine if you had them purchased locally, delivered them to the convention center, and then either shipping them home in your crates, or donate them to a local nonprofit and take a tax write off.
  7. Don’t use your exhibit properties only at the exhibit. Work creatively to use them at other times of the year. Set a graphic up in your company entrance, show it off in the conference room or use it for a video shoot. Getting more usage out of your exhibit materials, especially the graphics, gives you a chance to stretch those dollars.

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Tradeshow Guy Blog by Tim Patterson

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