Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Budgeting

The Five-Day Tradeshow Marketing Challenge

Yes, tradeshow marketing takes more than five days. Of course it does! It’s an ongoing process that keeps tradeshow managers up at night, especially when shows are impending. Some shows last about that long! So, what do I mean by the five day tradeshow marketing challenge?

Instead of trying to handle preparing for a show all at once, take five days. Perhaps in just a few moments a day you can line things up, get them prepared and be ready once tradeshows get back to normal.

Or whatever normal will look like.

Let’s assume the next big show is still several months away. Far enough away to not really worry if you start your Five-Day Tradeshow Marketing Challenge this week or next. But close enough so that you shouldn’t put it off too much longer!

Day One:

Plan.

Actually, every day is planning of some sort, but today, plan the basics:

What shows you’re going to.

What shows you’d love to go to at some point, but maybe not this year or next year.

What kind of presence you’d like at the show: size of booth; number of people. Perhaps what you’d like to spend on sponsorships or advertising at the show itself to help build awareness and move people to your booth.

This is also a good day to review past year tradeshow costs to assemble realistic budgets for the next series of shows. Pull out copies of documents that show actual costs vs. estimates. Build spreadsheets to give you a good sense of what you’ll have to invest to exhibit this time around.

Day Two:

Exhibit Changes / Additions

If you need a new exhibit, and it’s time to have that chat with management, that’s a longer process. But if you have a good exhibit and all you need is to make upgrades, today is a good day to start sketching out those changes. At this point, you don’t have all the information you’ll eventually need such as product launches, what products you’ll be promoting and so on. But it’s a good time to make a list of the number of graphic changes you’ll make, if any; the dimensions of the graphics and any other particulars you’ll want before design and production. Make notes about who you need to talk to to know what those product launches and so on will be. And give a heads up, if appropriate, to the designer who will be making the new graphics.

Day Three:

Promotions

Promotions can take almost any shape, from creating online videos to crafting a social media campaign, to coming up with a clever way to dress up your booth. Here on Day Three, you’ll just want to make lists with broad strokes of the top promotion ideas and concepts that will eventually flower.

Day Four:

Travel Logistics

How many people are going, where are they staying, who’s booking travel, who’s making the schedule for the booth and so on. Getting a firm grasp on this a few months ahead of time will reduce headaches as you get closer.

Day Five:

Shipping and Exhibit Installation/Dismantle Logistics

If you have worked with the same I&D crews and shipping companies for years, this is usually nothing more than giving them advance notice that you’re on board again this year. If you need to find someone new for these areas, now’s the time to determine who you’re going to work with, and how to find the right people for the tasks.

Now that you’ve spent an hour or two a day for five days, you should have a much better grasp on what’s coming and be more prepared for when you’re thrown a curveball. Which you probably will be!

Are Tradeshows Worth the Investment?

This is a guest article by Vicky Peat

Tradeshows and events have been running since 1851, the 1st one being “The Great Exhibition” in London. It’s safe to say the exhibition world has drastically grown since the 1800’s, as have the price tags that are part and parcel of today’s exhibition experience.

Organising an event takes time, patience and some form of budget to support the design of an exhibition stand or display accessory. Within the industry you’ll be faced with many questions regarding the costs and the necessities.

To create an understanding of what you need, along with the tradeshow essentials, take a look at a list of costs to consider before booking your event: –

  • Booking your stand space
  • The Exhibition Stand
  • Stand accessories, such as banners and displays counters
  • Promotional items – Leaflet, pens and lanyards
  • Transportation for you and your full stand design
  • Additional extras such as seating, lighting and interactive monitors

With all costs considered, it can appear daunting. Yes, it is an investment, but when tackled correctly a successful event can help towards business growth and place you on the right path to build new relationships and gain potential customers.

If you’re still searching for the reason to attend your first event, we’ve listed 4 benefits that you’ll be able to take away from the experience.

Build Relationships

Attending a tradeshow puts you in the best place possible to build new relationships. Your brand and stand will attract potential customers, therefore leading to conversations with other industry professionals.

It doesn’t have to stop there. Use your time wisely and explore the exhibition floor. Take it upon yourself to visit other business spaces. Doing so, presents another opportunity to strike up relevant conversations.

Brand Exposure

Outside of social media and online platforms, exhibitions offer amazing brand exposure. Your selected displays will home in on what your brand has to offer and your unique selling points. All of which will be visible through custom artwork and promotional items.

The blank canvas that a stand or display product provides is priceless. Use the space to promote, intrigue and capture your audience.

Learn and Expand on Industry Knowledge

Whether you have been in the industry 1 year or 50, there’s always something new to discover. Use the time to find out about new competitors, up and coming trends, innovative design and alternate display options.

Networking with other businesses allows you to ask new questions and educate yourself. As a brand, to learn and to grow is to develop new ideas and progress with new trends.

Business Growth

From the relationship building, brand exposure and the want to expand your knowledge, you’ll be able to begin further growth within the business. Be sure to take business cards and contact details, so when the shows over, you’ll have the correct point of contact.

Use the new found information and contacts you have gained to your advantage. Connect on LinkedIn, send follow up emails and keep your brand relevant and current so your details are at the forefront of their mind.

Extra Tips on How to Make Exhibiting Worth While

  • Do your research and ensure you are attending the right show for YOU
  • Check your stand position and location options
  • Use social media and email marketing to promote your attendance
  • On the day, take contact details from those who you speak with and make contact the following week
  • Make your brand memorable by choosing the right stand design and delivering a presence
  • Create a list of goals to achieve on the day
  • Position the co-workers with the greatest knowledge and understanding of the business on the stand space

Vicky Peat is a Marketing Executive for Go Displays based in Peterborough, UK. As a content marketing writer within the Exhibition and Tradeshow industry, Vicky enjoys sharing industry knowledge to encourage and educate new and experienced exhibitors.

ExhibitDay Launches Free Tradeshow Exhibit Management Tool

One of the big challenges for exhibitors is keeping track of everything: records, travel, budgets, exhibit pieces and more. Now there’s a new tool that looks to address many if not all of those issues.

ExhibitDay launches this week with three models: lite, professional and premium. Lite is free; the others are available on a monthly fee basis depending on the optimum number of users you would want to have access to the tool.

According to the press release, “ExhibitDay has been in Beta since January, 2019. During the Beta period, ExhibitDay worked closely with nearly 1,000 Beta testers across a diverse group of event teams consisting of Trade Show Coordinators, Event Managers, and Exhibitors in order to develop and test its service.”

The release details the various tools:

  1. Tracking and management of information about trade shows and exhibits.
  2. Tracking event attendees and their travel reservations.
  3. Management of booth reservations, booth services, and shipments.
  4. Tracking of event sponsorships, costs, and expenses.
  5. Event team collaboration via tasks and to-do lists.
  6. Coordination of event team schedules before, during, and after each trade show.
  7. Synchronization of events, tasks, and schedules with third-party calendaring apps such as Google Calendar, Apple Calendar, and Outlook.
  8. Event-specific and annual budgeting, fund allocation, ROI measurement, and engagement analytics.
  9. Customizations to the fields and data points tracked for each event.
  10. Granular access-control and robust user management tools.

Take a look at ExhibitDay here. And if you choose to use it, use the discount code TRADESHOWGUY and save a few bucks!


6 Ways to Save Money on Your Next Custom Tradeshow Exhibit

Let’s face it, when you’re shopping for a custom tradeshow exhibit, the dollar signs can often start spinning so much your head soon follows. Things can get expensive in the tradeshow world, so it makes sense to figure out ways to save money along the way.

Start with the premise that the reason custom tradeshow exhibits can be expensive for any number of reasons. First, there are a lot of people involved: designers, account executives, fabricators, detailers, crate builders and so on. Things are usually hand-crafted in the exhibit world in the sense that each piece has human hands on it several times. Even if a CNC machine is programmed to cut metal or wood, a human still has to make it happen. Building an exhibit is not mass manufacturing. Its individually crafted items designed and built to look spectacular.

How to keep the costs down? Here are six ways:

  1. Consider starting with a kit. Many exhibit builders offer a number of kits to keep costs lower. With a kit, the design is generally pre-determined. But with a good kit, there are always opportunities to customize the kit. In a sense, you’re creating a hybrid between custom and ‘catalog’ designs. Shop the company’s website for kits that might give you a good starting point.
  2. Know exactly what you want and get nothing more. A custom exhibit is great in that, as part of the design process, you can identify what you need – exactly. If you need just three shelves for product display, don’t go for four or five or six. Those can usually be added later. Need a charging table? There are always low budget options that are not custom but can be custom-branded.
  3. Work with lightweight materials. While there still are many heavy wood-built exhibits that appear at shows – usually for a great reason because it’s part of the brand – more exhibits are moving to lightweight materials such as aluminum frames and fabric graphics. Not only are the materials lighter, which means they ship for less, but fabric graphics fold up and ship in a smaller space.
  4. Rent furniture. If you rent the same thing show after show, it’ll add up and eventually you’ll end up paying more for the furniture than it you owned it. But keep in mind, but owning it, you have to pay to ship it, pay to store it, and pay to replace it. And furniture that you own will get scuffed, nicked and damaged over time. With rental furniture, you get brand new or like-new items, you get to choose from the latest styles, and you don’t have to worry about shipping or storing.
  5. Don’t rush it. By planning ahead for a custom designed and fabricated exhibit, you’re avoiding rush fees, last minute glitches and a calendar that is rushing at you like a runaway train. Once you’ve decided on a new exhibit, sit down with your exhibit provider and work out a realistic timeline so that all parties know what’s expected of them and when.
  6. Preview the exhibit. It’s pretty common to do this, but I have seen occasions where it’s not done, and it’s led to having to make expensive fixes on the show floor or have revised graphics printed at a rush fee and shipped using an expensive overnight service. Previews are generally designed to make sure everything works like it’s supposed to, to make sure all the graphics fit, and nothing is left out. Even if you can’t be there, make sure you have lots of photos of the preview.

Whether you’re looking for a custom exhibit, a modular exhibit from a catalog or something in between, most exhibit houses are willing to discuss your budget and what you can realistically expect to get for your money.


Small Biz 101: Budgeting for Trade Shows

This is a guest article by Lee Becknell of Pinnacle Promotions.

Trade shows take a great deal of forethought and planning, but your business will reap substantial rewards from participating in these types of events. Maybe your business is relatively small and you’re looking to expand your demographic, or you’ve just undergone a company rebranding – trade shows can provide a platform to spread your brand’s message and inform people of your products or services.

Whatever your intentions may be for attending a trade show, you’ll need to put a lot of planning into the process, which includes creating a budget. Use this trade show checklist to ensure your budget is considering all essential components such as promotional products and trade show giveaways, travel and booth fees.

Booth Space

One of the most essential aspects of your trade show display, your booth should be secured as soon as you decide to attend an event. The larger the booth space, the more expensive the rental cost will be, so give some serious thought to how much space your company will actually need. Aside from booth size, the location of your display plays a role in price determination. If you’re interested in a spot closer to the trade show’s entrance, you’re going to end up paying more. Though a location closer to the entrance may gain more attention, opting for a booth further in the back of the space could cut costs.

Utility Expenses

Once you’ve selected a booth at the event, you’ll need to secure any other utilities your display may require, including electricity, WiFi, AV services and other accessories. This part of the budget often gets overlooked by those who are not as experienced with trade shows. As you’re planning for the event, consider what types of extras your booth may require. Are you planning to play an informational video about your company or show photos of products? You’ll need to make arrangements for electronic connections and TV displays. Write down any additional costs and then inquire with companies near the event space to get a price estimate and add this into your budget.

Staff Costs

For a successful trade show experience, you’ll need a well-trained, professional group of employees who are willing to attend the event and share their expertise with guests. Because trade shows are typically considered occurrences outside of normal work hours, you should factor in additional wages to compensate qualifying staff members. Prior to the event, you’ll also need to train employees on what to say, how to behave and what to wear at these events. To present a sleek, united front between employees, you can purchase uniforms specifically designed for trade shows like comfortable Nike t-shirts branded with your company’s logo.

Travel and Accommodations

Aside from booth rentals, traveling to the event can be one of the most expensive parts of your trade show budget. The best way to keep this cost down is through early planning. Determine which trade shows your company will attend for the entire year and then begin scheduling travel plans right away to avoid rising prices as the event approaches. Work with other members of the marketing team to decide how many employees will be needed at the event. Then, factor in the cost of flights or renting vehicle transportation plus hotel accommodations. Keep in mind that booking a place to stay far from the event may save money in the short term, but don’t forget the additional travel costs to get from the hotel to the convention center.

Promotional Products and Trade Show Giveaways

An excellent method for spreading your company’s message and brand, promotional products and trade show giveaways, commonly called “swag,” should be a focus for your trade show preparation. Offering some useful or unique items to attendees is a great way to capture their attention and give them something to take home that will remind them of your company.

Select well-known brand-name items and have them personalized with your logo or choose a promotional product that’s beneficial to others in your industry. It’s best to order these items in bulk to get the lowest possible price. In order to plan how much you’ll spend on promotional products, estimate how many trade shows the company will attend in a year and then research how many people are expected at each event to get a sense for the number of promotional products you should have on hand.

Booth Graphics

Now that you have your booth space figured out, you need to consider how you’re going to make your company’s area look attractive and professional—feel free to get creative here. Most companies that attend trade shows will order custom signs with the name of their business and sometimes the company motto. Offering brochures or pamphlets can help inform attendees about your business and give them something to remember you by along with promotional products. People who frequent trade shows are interacting with dozens of different businesses in a matter of hours or days. It’s rare that attendees will remember every single company they encountered, so providing them with helpful reminders, like handouts and trade show giveaways, will encourage information retention and may generate prospective leads.

Plan How to Transport Booth Accessories

Another minor detail that many companies overlook when planning for trade shows, logistics are essential to transporting your supplies. If you’re traveling a long distance with a lot of equipment (think TV displays, furniture for your booth, etc.), then you’ll likely need to book a freight service to deliver the accessories. For companies that don’t require much equipment, you can also consider shipping essential items, including your promotional products, to the trade show location to lower your overall cost. Be sure to get an estimate on either logistics services or shipping costs when planning your budget.


Lee Becknell serves as the Senior Digital Marketing Manager for Pinnacle Promotions. Lee oversees digital marketing from the Atlanta, GA headquarters. Lee has been with Pinnacle for over six years. Lee enjoys spending time with her husband, son and golden retriever, running and taking naps.

What Story is Your Tradeshow Exhibit Telling Potential Partners?

Yes, we know that your tradeshow exhibit tells a story. Often, a great exhibit design will capture the brand so accurately that the design is often all that is needed. But frankly, that’s the exception more than the rule. But even without an iconic design that broadcasts what your company is about, your tradeshow exhibit tells a story anyway.

Here’s how:

Design: even an average design can be executed well and tell a big part of your story. But a compelling story can come to life. Tell the story of how you created the soft drink because your Grandma used to make something similar when you were a kid. Or how you invented something to help a friend. Doesn’t really matter, your product or service likely came from some inspiration. Can you tell the story of that inspiration in a concise way using graphics and 3D elements?

Graphics: here’s where most of the story is told, and the weight of this rests on your graphic designer and marketing team that is communicating the correct message to the designer. Get it right and you’ve done better than most of your competitors. Get it wrong…?

Craftsmanship: not all exhibits are built from scratch. Depending on where you purchase your exhibit, it may be something that’s designed and built from scratch in the USA. Or it may be from an overseas manufacturer and it came direct from a catalog showing thousands of similar designs. With an overseas manufacturer involved, you will be hard-pressed to know the quality of the materials used for the exhibit.

Cleanliness: at least this is something you have quite a bit of control over during the show. But a clean booth tells a story. So does a dirty booth.

People: the booth staffers are your front line. Are they well-trained in how to engage with visitors? How to ask the right questions? How to politely disengage? How to act in a booth (stay off their phone, don’t eat, etc.)? Whether you like it or not, visitors will forget a lot of things. But they’re very likely to remember an unpleasant or below-average encounter with a booth staffer. Just like they’d probably remember an encounter that impressed them.

Stories are told with every piece of your marketing and your prospect’s interaction with your company. What story are your prospects being told, and what are they remembering? And is that story in line with your goals?

Top Ten All-Time Most Viewed TradeshowGuy Blog Posts

I got an email the other day from someone whose newsletter I had just subscribed to, and in the introduction email there was a link to the top 5 most read blog posts on her blog. That’s when an idea light lit up over my head and gave me an idea for a blog post (as a blogger, you’re always looking for ideas, right?).

Next thing you know I was pawing through my Google Analytics account to find out what were the most-viewed posts on this blog. These are the ones that floated to the top, for whatever reason. It’s all organic. I don’t advertise, but I do share links now and then on Twitter, Facebook and LinkedIn. On occasion there might be a link here from Pinterest. Or another blog.

This blog is aging. It’s over ten years old, having been launched in November, 2008. There are almost 1000 posts.

One more note: the analytics breakdown shows the front page as “most-viewed” and a couple of pages (not posts) showed up in the top ten as well, including the Contact Me page and the We Accept Blog Submissions page. But beyond that, here are the top ten blog posts since the beginning of the blog (in traditional countdown order):

Number Ten: The Ultimate Cheat Sheet for Exhibit RFPs. I created a one-page sheet on what should go into an Exhibit RFP (Request for Proposal), and posted it on Cheatography.com, a site for thousands of cheat sheets. Kind of fun. They regularly sent me emails telling me how many times it was downloaded (500! 1000! 1500!). Not sure how accurate that is, but obviously it’s been seen by a lot of people. From September 2017.

Number Nine: Breaking the Ice: How to Attract Tradeshow Visitors. I referenced a number of techniques taught by tradeshow colleague Andy Saks for this article, which appeared in December 2015.

Number Eight: 23 Pre-Show Marketing Tactics, Promotions and Ideas. A laundry list that was posted in October 2009 when the blog was not even a year old.

Number Seven: How to Build a Tradeshow-Specific Landing Page. Inspired by Portland’s Digimarc, it’s a look at the steps you can use to put together an online site specifically to interact with potential tradeshow booth visitors. From December 2017.

Number Six: Write More Orders at Tradeshows by Replacing Paper With Digital Technology. One of two guest posts on the Top Ten list, this is from Sarah Leung of Handshake. April 2015.

Number Five: Tradeshow Debriefing Questions. Another oldie but goodie, this post from September 2009 guides you through the after-show info-gathering process.

Number Four: Virtual Reality for Tradeshows. You’ve seen them at shows: people wearing VR goggles. Is it worth it? A brief exploration, from June 2016.

Number Three: Exhibit vs. Booth vs. Stand. They’re called different things in different parts of the world, so I took a whack at trying to explain it. Just last summer in July 2018.

Number Two: 10 Skills Every Tradeshow Staffer Should Have. Margaret Coleback of Vantage Advertising LLC dashed of a great list for staffers, which appeared in January 2015.

Aaaaand, at Number ONE: SWOT Analysis for Tradeshows. It still surprises me that this post gets a whopping 3.95% of all of the traffic on the site. At the time I wrote it I had been spending a fair amount of time with a friend who was going through school to get his degree in marketing, and one thing that we discussed in depth was the SWOT Analysis. S=Strengths; W=Weaknesses; O=Opportunities; T=Threats. It’s a great exercise to work through in regards to your tradeshow marketing appearances. Check it out. It’s from February 2015.

Got any favorites?


What’s Holding You Back from a New Tradeshow Exhibit?

Last time when you set up your tradeshow exhibit and lived in it for a few days, did it feel cramped? Were you wishing you had another table to sit down at with potential clients? Trying to cram too many products on too few shelves?

Maybe it’s time for a new exhibit. So what’s holding you back?

It might be finances. Certainly that’s one of the biggest things that holds any company back. But beyond money, are you moving out of your comfort zone? It happens frequently. Many clients we work with at TradeshowGuy Exhibits have been using banner stands and pop-ups, which transport easily and take just a few moments to set up. Nothing wrong with that, but these companies have grown enough that they can afford a larger exhibit, one that not only looks good to give their brand a brand new look, but because it’s more complicated it needs to ship in a wooden crate using semi-trucks, it will likely need to be set up by an I&D (installation/dismantle) management crew.

What will your visitors think when you show off a new exhibit?

And yes, that moves many companies beyond their comfort zone. Having been down that road with a lot of companies, we often help navigate that path.

But if it’s money, there are ways to convince the purse holders that it’s time to invest in a new booth.

First, consider what would happen if you did nothing for the next 2-3 years. Your exhibit would be a few years older. Many of your competitors might already have upgraded to a new exhibit which will look a lot sharper than yours. How will your visitors then perceive your company compared to those competitors? Remember that perception counts a lot, and almost nowhere does it count as much as it does at tradeshows. Visitors there see you at your finest. And if your finest comes up short from what you want and what your visitors think you should be, that could be a problem.

Then again, maybe a new exhibit isn’t the answer. You might be better off investing in booth staff training. Or pre-show marketing. By doing this, you can still crank up the ROI on your tradeshow marketing investment and put off the exhibit investment for a couple more years.

But if you are seriously considering a new exhibit, think about who it will impact and how. Where will you store it? How much will it cost to ship or setup and dismantle?

Understand how much time you’ll need to design and fabricate the exhibit by talking to experience exhibit builders. Your new exhibit will last you several years, maybe 5 to 7 or more depending on the type of exhibit and how you use it.

Once you’ve decided that it’s a good move to pitch the powers-that-be, be prepared. Contact a few exhibit houses to understand their processes and timelines required, along with budget ranges for the size and type of exhibit you’re considering.

Make a written description of the exhibit requirements. When pitching the boss, offer a reasonable price range for the project, how long it’ll take to amortize the cost (3, 5, 7+ years), do your best to explain how the next exhibit will increase your lead generation (three clients in the past three years have told us that the increased size of the exhibit and the newness of it tripled their leads at the first show!).

Show the “soft” return on the exhibit, such as the impact the new look will have on your current customers who see the positive direction your company is taking. Or on the employees, who see the same thing. There are a lot of things that might be holding you back from investing in a new exhibit. But with careful planning and working with the right partners, you can create an environment and a situation where the new exhibit can become a reality.

10 Reasons to Change Exhibit Houses

Most companies we work with at TradeshowGuy Exhibits work with one exhibit house for several years, and the urge to change doesn’t come around much. Maybe you’ve been comfortable or years, but something changes. Could be minor, could be major. But it does happen. People change, goals change, situations change. Changing vendors can be challenging and pose a set of challenges. Lots of people are uncomfortable with change and prefer to stick with something even though it’s a good idea to at least look around.

When doing your evaluation, look at all options. One option might mean staying with your current vendor. But when evaluating, make one list with those that are considered competent service providers and those that might be looked at as critical partners.

What reasons might you have – valid reasons – for shopping around for another exhibit house? Let’s take a look at some things that might come up.

Your needs and goals have changed. It may be that you’re working with an exhibit house that excels in smaller exhibits, such as inline modular booths, but you want something custom. Turns out that your current vendor may be able to do what you want, but it’s a stretch. Or perhaps you want more, such as a coordinated tradeshow marketing strategy with planning and execution, and all your current vendor does is design and fabricate exhibits.

Their designers aren’t thinking out of the box like you’d like. Exhibits can get really wild and weird, believe me. I’m sure you’ve seen them! But if the exhibit house you currently work with has a group of in-house designers that seem to stick with the tried-and-true, and never really show you something wacky, it might be time to find another designer. This doesn’t necessarily mean you need to move on from the same fabricator, it may just mean bringing in an outside designer.

Lack of Communication. Do you hear from your exhibit house only when you reach out to them for something? Or do they stay in communication frequently even though a show is not currently pending?

Problems with Delivery. In the tradeshow world, deadlines run the show. Does your exhibit house meet deadlines without breaking a sweat, or do you feel that they’re struggling – which means you’re anxious much of the time? The most reliable vendors can hit a bump in the road on occasion, but if that happens do they communicate that to you? Or is the failure to deliver consistently a trend in the wrong direction?

Change exhibit house

They take you for granted. Big exhibit houses are equipped to handle everything from small in-lines to gigantic island booths that spill out of a show’s floor, it seems. If you’re one of their small customers, it may be that they just assume you’re well-taken care of without really checking. Sometimes a lack of communication tells you that they have other priorities.

Poor Service. If a company really wants and values your business, you’ll see it in their service. There shouldn’t be invoice errors, lack of attention to detail, slow response time.

The person that’s handled your account has moved on. The new person doesn’t really “get” you. It may mean that you have to work to get to know them better. But as the account manager, that falls more heavily on them to retain the business than it does on you.

Personality clash. This could be anything (politics, religion, brusqueness, and so on). It may not mean it’s time to move on. It may just mean you need to deal with another person at the company.

Pricing. Not only what is the price, but what are you getting for the money? Some vendors are great at providing a basic service at a good price. Others may be more skilled with more resources who can creatively collaborate, but that may come at a cost you’re not quite ready for. An unexpected price increase may also spur a change. Price increase happen, everyone does it over time. But if a price increase is coming on things that you normally purchase from your exhibit house (graphics, labor for repairs and upgrades, etc.) and you aren’t informed ahead of time, that is not good business.

Culture. Maybe not as big a deal if you’re not actually working for a company, when it would be a really big deal. But sometimes that culture doesn’t transfer well and if it makes everyone uncomfortable and awkward, it might be time to move on.

There are a lot of reasons that companies are not a good fit. And there’s no wrong answers. There are a lot of exhibit houses out there vying for your business. We hate to turn business down, but it happens because for whatever reason, it’s not a good fit.

free tradeshow exhibit quotes

© Copyright 2016 | Oregon Blue Rock, LLC
Tradeshow Guy Blog by Tim Patterson

Call 800-654-6946 for Prompt Service
Copyrighted.com Registered & Protected <br />
QA4E-AZFW-VWIR-5NYJ