Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Ernest Hemingway

Tradeshow Marketing: Are You Jimi Hendrix or Ernest Hemingway?

tradeshow marketing - jimi hendrix or ernest hemingway

Seriously, isn’t that an absurd question to ask about tradeshow marketing: are you Hendrix or Hemingway?

tradeshow marketing - jimi hendrix or ernest hemingway

Or maybe not. Let’s have a little fun for a moment.

Picture Jimi Hendrix standing at the edge of your tradeshow booth, or on a small stage in your booth, looking to draw people in for a show.

Now imagine Ernest Hemingway, sitting at his typewriter, carving out phrase after phrase to tell a story in a simple, eloquent and easily understandable way.

Which would make for a better result? Hendrix or Hemingway?

Hendrix was a showman. A one-of-a-kind guitar player whose talent still ripples through time.

Hemingway was a storyteller. His tales resonate through time as well.

Frankly, you might need both. You need a good tale, and you need a showy way to get people’s attention so they can take it all in and respond in a positive fashion.

Which are you – Hendrix or Hemingway? Or some combination of the two?


Now, let’s watch some Jimi…

And just for fun, a clip of why Ernest Hemingway was such a badass…


Photo Credits:

Ernest Hemingway By Lloyd Arnold – http://www.phoodie.info/2013/07/19/from-the-desk-of-ernest-hemingway-this-weekend-cuba-libre-celebrates-my-birthday/, Public Domain, Link

Jimi Hendrix By Reprise Records – eBayfrontback, Public Domain, Link


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