5 Killer Quora Answers about Tradeshow Marketing
Have you checked out Quora? I think I heard about it a couple of years ago and may have even answered a question or two along the way. If you’re not sure what Quora , check out the Wikipedia description:
“Quora is a question-and-answer site where questions are asked, answered, edited and organized by its community of users. Its publisher, Quora, Inc., is based in Mountain View, California. The company was founded in June 2009, and the website was made available to the public on June 21, 2010. Users can collaborate by editing questions and suggesting edits to other users’ answers.”
And yes, there are questions and answers about almost anything. Including tradeshows. Let’s have a little fun and share some of the best Q’s and A’s about tradeshows and tradeshow marketing:
What should I know before attending my first tradeshow? An author in the industry, David Spark, jumps in with one of the deepest answers I’ve seen on Quora. It includes videos and deep explanations. Yeah, it’s kind of a self-serving pitch for his services and his book, but it hits the mark in all ways.
Here’s an odd question: If people do not want to be marketed to at a tradeshow, how do you un-market to the attendees? Well, shucks, if people don’t want to be marketed to they probably wouldn’t attend a tradeshow in the first place. But whatever. The person answering the question, Rita Carroll, has a short answer, but it distills the important points: have something for attendees to DO or SEE that’s engaging, for heaven’s sake.
Why do people go to tradeshows if there are solutions like Alibaba and etc.? Again, another pretty succinct answer, this one from Stephanie Selesnick. It’s all in the face-to-face.
What should startups consider when planning a tradeshow booth? Rosanie Bans jumps in with a good bullet-pointed outline, including doing your research, setting goals, specifying a budget and creating a game plan.
It’s a long question (and a two-parter), but a good thought-starter: for a young tech company is it better to start with a big tradeshow where whale clients will be found? Or build up slower through smaller shows? Rupert Baines, who tackles this one, recognizes that tradeshow marketing can be insanely expensive, and in some cases actually exhibiting at a show is not the right thing. At others, it might be!
Be sure to check out Quora and see what other questions have been answered.
And just for fun, I found this: What are the best active event professional forums and communities? For some reason, this blog – TradeshowGuy Blog – is listed here, right next to Seth Godin. I’ve never been in such company!Thanks to Josh Simi for the mention!