Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Health of the Booth Staff

Guest post by Darryl Noble

Trade shows take a lot of money to invest in. Getting a return on investment makes it an imperative that everything at show goes well. There is a lot of books and advice available for displays, giveaways, traffic, and even which shows to attend. There is help on who to choose to man a booth and what they should do while in at the exhibit. What is most often ignored is the staff’s health. It would not take much to disrupt all the plans with a booth staff member taken out by sickness. A lackluster performance by staff could also torpedo all plans for a good return on the trade show investment.

Most everybody has general knowledge about healthcare make sure they follow it.

When the booth is set-up pre-show, have staff wipe it down with anti-bacterial cleaning wipes. The same during slow times of a show or at the end of the day. While talking about antibacterial, they should also use hand sanitizer often throughout the day, as they will be shaking a lot of hands.

If the trade show will be out of area, make sure they are prepared for a new geography or climate. If the staff is from Phoenix and use to a desert spring, taking a trip to the Pacific Northwest could require warmer and staying dry attire. Also, consider if one is staying at the conference hotel or staff has to travel to the exhibit area everyday. Staying in air conditioning all day and then having to take a hot twenty-minute bus ride can be hard on people. Places like Phoenix and Las Vegas can be above 100 degrees during all the summer months.

Then there is good scheduling of staff. The schedule should rotate staff often unless they are able to go somewhere and rest their legs. Also, they should have a place and rest their minds. Having rooms at the host hotel is always good, unless the trade show is far separated from the hotels. Regardless, the staff should be able to stay alert and lively. Also, if the trade show or conference has an active nightlife to it, account for it. Staff that is entertaining clients late into the night should not be working the morning shift in a booth.

With a little planning on everybody’s part, an entire exhibit staff can stay healthy and be able to bring the company a lot more money than it put out. Really, it comes down to remembering the little things along with the big things of a trade show event.

There is more help available for small businesses and entrepreneurs looking at exhibiting at expos and conferences. Here is information about using a used trade show display. One can also look at which trade show product options are available for an event. Visit now to learn more.

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