What is there to love about tradeshow marketing? After all, it’s expensive, it’s hard work and you have to travel and set up stuff. And then stand for hours a day talking to hundreds or thousands of people. And then tear it down, pack it up and head home.
So what’s to love? Let’s count the ways…
- Opportunity: a tradeshow is a great opportunity to meet people who, in most cases, have PAID to be there and WANT to see what you’re showing off.
- Learning: when you’re attending a tradeshow you’re going to be exposed to hundreds of new products and service offerings in your industry.
- Competition: while the booth across the aisle may be competing with you, it’s easy to feel a kinship with him. After all, they’re in the same boat as you: trying to keep their business going and thriving. By sharing stories and getting to know each other, you can connect better to the community that you all share.
- Travel: If you don’t like to travel, scratch this from your list. But if you do, getting on the road for several days is always great – if for nothing more than a change of pace.
- Challenge: the simple challenge of putting your best foot forward at a tradeshow amidst all of the other exhibits is unlike other marketing challenges.
- Challenge 2.0: If you approach the next tradeshow as a personal challenge, see how well you can do in your sales, your presentation skills, listening, answering questions. There’s a lot to learn about your interpersonal skills engagement on the tradeshow floor.
- Opportunity 2.0: At a tradeshow you have access – if only for a few moments – to CEO’s company presidents, marketing managers, etc., any of whom can open great doors for you if make a good connection. So…how can you make a connection?
- Market Research: Your booth visitors are a great source of information – if only you ask. Do a survey, hand out questionnaires, have people demo new beta products so you can get in a little product testing while pitching your newest stuff.
- After Hours: Whether you’re in Vegas, New Orleans, Anaheim or Buffalo, there’s always a new place you can check out after the show. Take a client, get to know a colleague a little better. After hours at a tradeshow is a great opportunity for deepening relationships. And, uh, y’know…for having some damn FUN!
What can you add to the list? What do you love about tradeshow marketing?
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