If you’re not used to shooting video, it can be a major mental shift to be able to have your video camera ready to go at all times. A small Flip video (or similar) camera can help alleviate that some, but it’s still a bit of a shift to go from not shooting video at your shows to shooting a LOT of it for present and future use.
One way to be prepared is to simply be prepared: in the booth, keep your video camera out and attached to a tripod. That way it’s only a moment away from being able to turn the switch and shooting testimonials or demos.
Another way to always be prepared is to ensure that you always have enough power. In some cases that means extra AA batteries; in other cases it may mean that you are able to plug your video battery into a USB or AC outlet anytime. A full-power camera is easier to use than one that’s down to it’s last 10%!
Next, have a list of videos that you’d like to shoot – or at least a list of possible ideas. Here’s an incomplete list of things that you might consider at your next tradeshow:
- Testimonials: nothing like a satisfied customer telling potential customers how well your product or service works. The more details, the more believable (but make it short!).
- Demos: if you’re able to demonstrate how your product works inside your booth, shoot that demo a few times and put the best one up on your YouTube channel.
- Guests: if you have a celebrity or other type of guest, have them sit down for a short interview.
- The Boss: is the CEO stopping by and can he be counted on to be a good ‘face’ of your company or product? Then make sure you get him on video discussing something cool, new or important about your company or a specific product.
- Q&A: if your product makes people curious as to how it works, shoot random visitors asking questions (get their permission) and then show someone from your company explaining the answer.
- Other Products: do other exhibitors have products that can be used in conjunction with yours? Get one of reps from that company to your booth (or go to their booth) and get some video showing how that combination might work to benefit potential customers.
Yes, some of these may take more work than others. But if you come back from your tradeshow with a few hours of videos, this gives your marketing staff oodles of ways to use that video and roll it out on your YouTube channel, blog, website and Facebook page over the next several months. Be sure to put a package together to post a few weeks before next year’s show as well to promote the upcoming appearance.
People like to watch video online – the stats that support this keep growing all the time. Find ways to get people to spend a few moments with YOUR video and you may have a new customer.