Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Video

TradeshowGuy Monday Morning Coffee, April 16, 2018: John-Paull Davidson of Boothster

What makes a good sustainable exhibit? I caught up with John-Paull Davidson of Boothster out of Portland, Oregon on this week’s TradeshowGuy Monday Morning Coffee to take a look at what kind of work his company does for exhibitors who place a high value on using sustainable materials.

This week’s ONE GOOD THING: Star Trek – the Original Series.

TradeshowGuy Monday Morning Coffee, April 9, 2018: Nick McCallion

How do you get people to attend shows? And once they attend, what’s the best strategy to keep them coming? That’s the topic and TradeshowGuy Tim Patterson and Trade Show Ready’s Nick McCallion tackle in this wide-ranging interview. Plus: Tradeshow Tip of the Week and ONE GOOD THING!

 

ONE GOOD THING: Seth Godin’s podcast AKIMBO.

TradeshowGuy Monday Morning Coffee, April 2, 2018: Briana Belden

Briana Belden, Brand Manager of Wedderspoon Manuka Honey, joins the TradeshowGuy Monday Morning Coffee for a discussion about how they approach tradeshow marketing: preshow outreach, what happens during the show, follow up, branding and more:

And this week’s ONE GOOD THING: SPRING!

TradeshowGuy Monday Morning Coffee, March 26, 2018: Shep Hyken

Shep Hyken is an author, speaker and customer service expert consultant that’s been doing his thing for decades. He was inducted into the National Speakers Association Hall of Fame in 2008, and it’s a pleasure to welcome him to the TradeshowGuy Monday Morning Coffee this week.

 

This week’s ONE GOOD THING: being a fan of the Portland Trailblazers!

The Ultimate Tradeshow Marketing Playlist

Music moves you, and so should the Ultimate Tradeshow Marketing Playlist. Yes, your list will look different from mine, I have no doubt. But take this list as a starting point in creating an ultimate tradeshow marketing playlist that will keep you moving and motivate you do have an awesome show next time.

And, yes, I’m old school:

“Hot Stuff” by Donna Summer. Your tradeshow booth is going to showing all of the hottest stuff you can muster, because you know that the only way to compete against your competitors is to have even hotter stuff.

“Electric Avenue” by Eddy Grant. Walk down any aisle at any tradeshow and you’ll wish you had sunglasses. Back lit graphics, light boxes, halogen lights, overhead lights. It’s all electric.

“Takin’ Care of Business” by Bachman Turner Overdrive. This was also Elvis’s mantra. Wherever it came from, it means you’re there to do some business, to meet and greet potential clients and customers. To take care of business! Check out Keith Moon introducing the band:

“Ballroom Blitz” by Sweet. Most every show I’ve been at has some action in the ballroom. Probably not the kind of action described in this classic tune, but how many other songs about ballrooms are you going to find? Big hair, big collars, men wearing makeup…what more could you ask from a mid-70s video?

“Make Me Smile” by Chicago. Any transaction in any situation goes better when you can make the other person smile.

“My Poor Brain” by the Foo Fighters. After three days of fielding questions, walking the floor and getting sore feet, setting up and dismantling exhibits, you’ll probably relate to this song.

“On the Road Again” by – take your pick – Canned Heat (my preference) or Willie Nelson. The great traveling songs.

“Come Together” by the Beatles. Couldn’t let the ultimate tradeshow marketing playlist get by without something by the Fab Four. Tradeshows, events and conferences are all about coming together for a common cause.

“Show Biz Kids” by Steely Dan. No, we’re not in the movie-making industry, but tradeshows are a lot about showing off the goods. It’s a Show. It’s Biz. And deep down, we’re Kids.

“Take It Easy” by the Eagles. When you’re stressed for a hundred reasons, and you need to take a break. Just take a deep breath and take it easy.

“Over and Over” by the Dave Clark Five. Once you get in the groove of doing tradeshows, this song will have more meaning for you. Do it over and over again!

“Magic” by any number of artists. We all try to create a little magic in our tradeshow booths. There’s an oldie called “Magic” by Pilot. Olivia Newton-John did a song of the same name. So did The Cars. And then there’s “Magical Mystery Tour” by the Beatles. And so on. All good stuff to inspire you to work your magic!

Let’s finish off this baker’s dozen list with “Jammin’” by Bob Marley and the Wailers. A tradeshow is chaotic, energetic, noisy, wild. And half the time you’re making things up as you go to accommodate the various questions and situations that come your way. So you are JAMMIN’!

What would you add to the list?

TradeshowGuy Monday Morning Coffee: March 19, 2018: Nicky Omohundro

A recap of Natural Products Expo West from an official blogger’s point of view. Nicky Omohundro is a blogger and runs a website called Little Family Adventure, and we spoke about Expo West on this episode of TradeshowGuy Monday Morning Coffee.

 

This week’s ONE GOOD THING: a spreadsheet of all of the music played during the 4-year run of WKRP in Cincinnati.

TradeshowGuy Monday Morning Coffee, March 5, 2018: Leslie Ungar

On today’s TradeshowGuy Monday Morning Coffee, we latch on to an interview with Electric Impluse‘s President, Leslie Ungar. What’s important about communication? How do we get our message through clearly in a very busy world?

Also, on the Tradeshow Tip of the Week: 8 Ways to Upgrade Your Exhibit for Under $500!

This week’s ONE GOOD THING: Natural Products Expo West.

 

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