Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Video

TradeshowGuy Monday Morning Coffee, September 16, 2019: Jay Gilbert

What’s going on in the music industry? Admittedly, the music world is only tangential to the events world, but they are related. And to learn more about how streaming and technology have changed the music world, especially for up and coming bands that are trying to break in, I sat down with Jay Gilbert of Label Logic to get his take. Jay is a long-time veteran of major labels in the music world, and has run his own company for the past five years. His insight is worth a look:

Find Label Logic here.

This week’s ONE GOOD THING: Roger Steffens’ “The Family Acid: California.” It’s a new coffee table book chock full of great images of the counter-culture, all from California. A one-of-a-kind book.

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TradeshowGuy Monday Morning Coffee, September 9, 2019: Control

What is control? Lack of control? What about being a control freak? Turns out we all have some relationship to control, whether it’s our own or someone else’s. On this week’s TradeshowGuy Monday Morning Coffee I take a look at control:

And this week’s ONE GOOD THING: Clockwise, starring John Cleese of Monty Python.

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TradeshowGuy Monday Morning Coffee, September 2, 2019: Holly Paige

It seems like almost every tradeshow exhibit has a big video screen these days. But what about the content? How do you create content that is actually seen and delivers a message that’s critical to your brand amidst the chaos of a tradeshow floor? On this week’s TradeshowGuy Monday Morning Coffee, I chat with Holly Paige of Wave One Films in the Portland area about how to approach creating video for tradeshows:

Check out Wave One Films.

And this week’s ONE GOOD THING: Meshell Ndegeocello’s “Ventriloquism,” from last year. (NPR review)

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Mindmapping Your Tradeshow Appearance

Sometimes it makes sense to visualize everything you are planning to do in your next tradeshow appearance. I thought it might fun to put the mindmapping to video and see how it went:


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TradeshowGuy Monday Morning Coffee, August 26, 2019: Connecting the Dots

No doubt there are moments in your life where something happened that lead to something else quite unexpected. Taking a look back can you see how you might now be able to connect the dots?

TradeshowGuy Tim Patterson connects several dots in this episode of TradeshowGuy Monday Morning Coffee:

This week’s ONE GOOD THING: XMind Mind Mapping software.

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3 Cool Things You’ll Find on Exhibit Design Search (Video)

There are a few not-so-obvious things when you browse Exhibit Design Search from TradeshowGuy Exhibits. Let’s show off a few:


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TradeshowGuy Monday Morning Coffee, August 12, 2019: The F-Bomb

When’s the last time you heard a speaker drop the F-Bomb on stage in the middle of a presentation? How did you feel about that? No biggie? Offended?

In this week’s TradeshowGuy Monday Morning Coffee, I take a gander at the use of the F-Bomb in business settings and when it might be appropriate. Or not.

This week’s ONE GOOD THING: The Abbey Road Crossing Live Web Cam.

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Creating and Sharing a Gallery with Exhibit Design Search

One of the easiest ways to identify possible exhibits is to browse our Exhibit Design Search (go to TradeshowBuy.com) and add them to ‘My Gallery’ and then share that unique link with your colleagues.

Here’s how it works:


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TradeshowGuy Monday Morning Coffee, August 5, 2019: Perfection

What is perfection? Is it even possible? The pursuit of perfection is a great way to never get anything done. TradeshowGuy Tim Patterson breaks it down on this week’s TradeshowGuy Monday Morning Coffee:

This week’s ONE GOOD THING: The Family Acid on Instagram. And as noted in the podcast, here’s a link to the Daily Mail UK story on Roger Steffens’ new book.

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Tradeshow Makeover Invites me as Podcast Guest

Alice Heiman and Dianna Geairn of Tradeshow Makeover recently invited me to join them on their podcast to talk about, what a surprise, tradeshow marketing! Great fun, engaging conversation. Take a look and check out Tradeshow Makeover, too!

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