Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

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TradeshowGuy Monday Morning Coffee, February 3, 2020: Jim Wurm

The first time I walked “backstage” at a tradeshow, I realized how nuts it really was. A thousand different things going ten thousand different ways. Thousand of exhibitors, laborers, electricians, forklift operators, scissor lift operators, and so much more are all involved in an elaborate dance that takes place over a few days until opening day when everything looks perfect. Then once the show is over the same crazy dance happens in reverse.

Most people don’t think about what goes on behind the scenes, as long as it happens and their exhibit looks great for the show. But, oh, the things that have to happen for the show to take place.

For this week’s TradeshowGuy Monday Morning Coffee, I sat down with Jim Wurm, Executive Director of the Exhibitor Appointed Contractor Association. The EACA is the main organization that advocates for all of those behind-the-scenes companies and employers. And there are a lot of different ones. Really good conversation and yes, I learned quite a bit:

Find the EACA here.

This week’s ONE GOOD THING: the full Kobe Bryant tribute put on by the Los Angeles Lakers Friday night before they played the Portland Trailblazers.

TradeshowGuy Monday Morning Coffee, January 27, 2020: Taking a Stand

How does taking a stand on what might be a controversial issue affect a business? Are there places where you can take a stand and make your viewpoint known without stepping into controversy? This week’s TradeshowGuy Monday Morning Coffee takes a look at taking a stand:

Podcast referenced in this week’s episode:

Chris Hayes’ “Why Is This Happening?” featuring an interview with ESPN’s Howard Bryant.

This week’s ONE GOOD THING is actually two things.

Oregon Ducks Women’s Basketball Team

Oregon State Beavers Women’s Basketball Team

TradeshowGuy Monday Morning Coffee, January 20, 2020: Downtime

It’s a holiday here in the US as we honor Martin Luther King, Jr. Are you taking the day off? Are you working? How do you get downtime when you need it? And yes, you really do need it! What is motivation? And do you really need it? What about focus? Is that better?

So many questions. I take on a few of them on this morning’s TradeshowGuy Monday Morning Coffee:

Link to the Marc Maron WTF Podcast interview with Brad Pitt and Leonardo DiCaprio.

This week’s ONE GOOD THING: FAWM – February Album Writing Month.


TradeshowGuy Monday Morning Coffee, January 6, 2020: David Meerman Scott

I first crossed paths with David Meerman Scott over a dozen years ago. Since then he’s written several books and been a keynote speaker at countless conferences, discussing the changing world of marketing and public relations. On this week’s TradeshowGuy Monday Morning Coffee, David joins me to talk about his just-released book, Fanocracy, co-written with his daughter Reiko Scott.

This week’s ONE GOOD THING. Actually, four of them!

Dolomite Is My Name, the new Eddie Murphy movie:

Also: Story Genius: How to Use Brain Science to go Beyond Outlining and Write a Riveting Novel by Lisa Cron.

And: Nicholas Kristoff’s column: This Has Been the Best Year Ever, his annual look at so many good things going on in the world.

And: An Astronaut’s Guide to Optimism. Chris Hadfield’s short video on the good and amazing things in the world amongst the noisy badness:

TradeshowGuy Monday Morning Coffee, December 16th, 2019: FUN

What is fun? Why are some things fun to you but not to others, or vice versa? Why do some people appear to have more fun that you, even though they’re doing the same thing?

Lots of things to explore on the nature of FUN on this week’s TradeshowGuy Monday Morning Coffee. Also, today is ZZ Top’s Billy Gibbons’ 70th birthday, so he gets a little shoutout!

This week’s ONE GOOD THING: Exhibitor Magazine.

TradeshowGuy Monday Morning Coffee, December 9, 2019: Permission

Sometimes you have to give yourself permission to do something. You might be surprised to know that it’s harder than it sounds. On this week’s TradeshowGuy Monday Morning Coffee podcast/vlog, I dig into the concept of giving yourself permission to do – or not to do – creative things in your life.

This week’s ONE GOOD THING: The Oregon Ducks takedown of the Utah Utes in the Pac-12 Championship Game Friday Night.

TradeshowGuy Monday Morning Coffee, November 18, 2019: Blind Spots

What are your blind spots? Well, sometimes it’s hard to identify blind spots because, well, frankly, you’re blind to them! Often you need help to learn your blind spots. Let’s take a look at blind spots on this week’s TradeshowGuy Monday Morning Coffee, along with a tradeshow tip of the week and this week’s One Good Thing:

Sources mentioned on this week’s show:

5 Ways to Find Your Blind Spots, from Ivy Exec.

The Top 10 Leadership Blind Spots, and 5 Ways to Turn Them Into Strengths, from Inc.com.

This week’s tradeshow tips for attendees, from Sestra.

And this week’s ONE GOOD THING:

Scruffy the Rescue Dog (why did it take so long for him to be the ONE GOOD THING??)

TradeshowGuy Monday Morning Coffee, November 11, 2019: Dominic Rubino

Business coach and business owner Dominic Rubino joins me today to discuss, among other things, an easy formula for difficult conversations. Check it out – it’s a good one:

Find Dominic here: BizStratPlan.com.

And this week’s ONE GOOD THING: The new Arkady Renko novel by Martin Cruz Smith, The Siberian Dilemma. It’s a good one.

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