What are your blind spots? Well, sometimes it’s hard to identify blind spots because, well, frankly, you’re blind to them! Often you need help to learn your blind spots. Let’s take a look at blind spots on this week’s TradeshowGuy Monday Morning Coffee, along with a tradeshow tip of the week and this week’s One Good Thing:
Seth Kramer has been doing tradeshow and corporate magic presentations for decades, so he knows a thing or two about how it works. In this week’s TradeshowGuy Monday Morning Coffee, he share some of his experiences and hands out a tip or two:
The biggest challenge of tradeshow marketing, it seems, is to draw attendees to your booth. There are hundreds of ways to do that. On today’s TradeshowGuy Monday Morning Coffee, Sam Smith of Social Point joins me to discuss the many ways his company has devised to get people to stop at booths and stay engaged.
What’s it like to compete with bigger companies in the tradeshow marketing world? It might not be exactly what you think. In this week’s podcast-slash-vlog, I take a look at what has worked and what hasn’t for this small company over the past few years:
This week’s ONE GOOD THING: Prime Video’s Goliath, starring Billy Bob Thornton.
Let’s try something a little softer and head for the soft
rock or pop rock side of things from the 70s.
Gotta greet your visitors! Say hello to those passing by to start a fruitful engagement with them Follow it up with a pertinent question and you’re off to determining if they’re a potential customer or not.
Friendliness goes hand in hand with engagement. Andrew Gold’s classic echoes the idea of being friends, or at least extending a friendly face to those in your booth.
After hours often means dinners with clients, parties and other gatherings. England Dan and John Ford Coley make the perfect expression of the invitation.
Whether the show is in Las Vegas, Anaheim or Boston, part of the process of getting potential clients to the show is to invite them. You can insert the city name in the title of this song to match the destination you’re headed for, but the sentiment is the same, thanks to Dave Loggins.
Selling is all about having a product or service that people
actually want! Yes, in this song Lobo is looking for love, but the idea is
similar: I have a desire to have you want what I’m offering!
Similar to Logo, Badfinger takes this Paul McCartney-penned ditty and invites all visitors to just come on down and get it! Samples, demos, in-booth activities – come and get it!
After all is said and done for the day, for some people it’s a relaxing and restful night in the hotel room. For others it’s a quiet chill down at the local watering hole before calling it a night. Maria Muldaur makes that invitation.
Walking the show floor means walking line after line of exhibits. Gerry Rafferty takes it one at a time, right down the line.
You tried hard to make that sale. But you came up short. And
now she’s gone. Hall and Oates know that even though she is gone, the sun still
rises and another prospect is just around the corner.
There you have it – nine songs that look to capture the sentiment of tradeshows inside the bars of a song and the rhythms and rhymes of a lyric. Maybe you can come up with your own playlist and share. Or at least do a little slow dancing along the way!
The digital world has enveloped tradeshows as much as it has any other part of the marketing world. And who better to discuss that than author and marketing expert Francis Friedman, who gets into his recent book, The Modern Digital Tradeshow. Check out the show here:
Do you avoid things that you shouldn’t? Do you prefer to pretend that something coming up isn’t really important when it is? Avoidance is a challenge all of us face at some point. This week’s TradeshowGuy Monday Morning Coffee looks at avoidance.
This week’s ONE GOOD THING is the BBC Radio 2 Beatles program archive. They have been doing a lot of programs related to the Beatles over the week of the 50th anniversary of the release of Abbey Road. Check out the archive but don’t wait too long – these programs will only be up for 30 days.
What’s going on in the music industry? Admittedly, the music world is only tangential to the events world, but they are related. And to learn more about how streaming and technology have changed the music world, especially for up and coming bands that are trying to break in, I sat down with Jay Gilbert of Label Logic to get his take. Jay is a long-time veteran of major labels in the music world, and has run his own company for the past five years. His insight is worth a look: