Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Top Ten Benefits of Blogging

So you hear that blogging is a good idea, but you’re stuck on how to start the whole process. After all, there are a lot of questions you have around blogging.

F’rinstance: It’s time-consuming, so how do you justify the extra time to make it happen? If you’re just starting, you’re thinking it’s probably difficult with a steep learning curve. Not to mention – WHAT should you blog about? What topics are worthwhile? Where will ideas come from?

I understand – I’ve been there. In fact, when it comes to finding topics, I’m there every single day!

While there are hundreds of reasons to blog (and probably as many NOT to blog), I thought I’d share the top ten reasons why I like blogging.

  1. It gets me noticed. Three years ago, before I started Tradeshowguy Blog, it was hard to get anyone to notice anything I did in the tradeshow world. Now a lot of folks at least know who Tradeshow Guy is – it opens doors.
  2. Blogging helps me think. When I set out to write a post, I have to concentrate on the topic. I research, take notes and finesse the post until it’s presentable.
  3. It makes me a better writer. Not that I’m Hemingway, but I like writing, and the discipline of writing regularly helps make me better.
  4. Speaking of discipline…knowing that I’ve made the commitment to at least two or three posts a week keeps me always thinking and aware of possible topics, podcast interview subjects and more. Discipline is key to making that happen regularly. Being a blogger keeps me much more aware of the industry than I probably would be otherwise
  5. Networking. I’ve met a ton of people through the blog. Some have become good friends. Some I’ve steered business leads to. Others have sent me leads. Networking is a terrific reason to start a blog.
  6. More speaking gigs. I don’t do a ton of gigs, but the two biggest ones I’ve done in the past year (EDPA in Jacksonville last December and Event Marketing Summit last month in Chicago) came about as a direct result of the blog. And of course, I’m always looking for more!
  7. Uncovering a passion. It continually amazes me that I’ve found something I’m passionate enough to write about on a regular basis – social media and tradeshow marketing. If there is an aspect of your business that you’re passionate about, blogging is a great way to share that passion.
  8. More business. People ask ‘do you make money from your blog? What’s your ROI?’ I have made money from my blog, but not in the way I anticipated. I’ve sold info-products, text ads and banner ads. I’ve had business inquiries. I have made money consulting (not much!). I don’t dwell on it, but I do feel like there is a big upside ahead.
  9. It’s now part of my identity. I have two blogs that I maintain regularly, and both have become a part of who I am. What do you do? Among other things…I blog.
  10. It’s damn fun. Seriously, I like it when there’s a new post out and I can let people know via Twitter and Facebook. When I get comments, I’m always curious to see the reaction. New blog posts are cool/fun, and when the blog looks to be a little stale, like day-old bagels, it’s pretty easy to polish off a new post and start over again.

Blogging can be a great way to position your company (and yourself), tell people about your upcoming tradeshow appearances, discuss new ideas and products in your industry, build client relations and a whole lot more.

In short, in my opinion, blogging is well worth your time.


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Tradeshow Guy Blog by Tim Patterson

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