Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Keeping Track of Changes in the Social Media World

Change is good.

Change sucks!

Okay, which is it?

You may recall the 1971 David Bowie song “Changes.” While it was often seen as a ‘manifesto for his chameleonic personality’ (Wikipedia), it’s not much of a stretch to say that the song applies to virtually everything in life. We live in a world full of changes, and when it comes to following the bouncing ball that is social media, we often get lost trying to keep up with the fast-paced world.

So where should you look in your attempts to follow changes? I’d love to say that this blog follows changes, but as a one-man band that’s a difficult, if not impossible task. However, there are a number of social media-related blogs and websites that I follow that do a great job. Some have dozens (or hundreds) of contributors that follow a wide variety of social media and web-related activity.

The challenge is winnowing the information down to what’s important to YOU. That’s not the easiest thing, and while I consume a lot of information, it’s difficult to read only the blog posts and articles that directly affect me. And in fact, I’m not sure that we should limit our intake to specific topics, because often a related topic or item can later become important.

So let’s look at a handful sites that have proven to be useful in tracking changes and keeping readers up-to-date.

Mashable: to me this is more of a tech-related site, but they do a darn fine job of tracking news and changes in all related spheres, from business and tech to lifestyle and fun watercooler topics, including a lot of social media. It started out on a much smaller scale, but as it’s popularity and readership rise, its horizons have expanded. They have smartphone apps and of course RSS feeds which make it easy to follow.

Social Media Examiner: Much more focused on social media that Mashable, the Social Media Examiner is often my first stop when I want to research any social media-related topic. Founded by Michael Stelzner a few years ago, the SME is the best at following trends and giving you countless how-to’s along the way.

Social Media Today: covering social media from blogging to tweeting and all points in between, Social Media Today casts a wide net.


Soshable is not high on my list, but the few times I’ve landed there I’ve come away impressed. Lots of good articles and a ton of tech and social media-related infographics make this very interesting reading.

Scott Monty: he’s the global head of social media for Ford Motor Company and knows his stuff. Scott is a fun read and you’ll always pick up some good information and tips when you land here.

Forbes on Social Media: surprisingly, or perhaps not, this is a great resource of articles and information.

Peter Shankman, the founder of Help Out a Reporter, is a globe-trotting writer, speaker and author. If you want cutting edge, read his blog.

Finally, this round-up from Hubspot is worth a look. There’s a list of 36 ‘don’t-miss’ social media blogs that they claim you should check out. I haven’t checked them all out, but  cursory look at a handful of them shows that you can’t go wrong here.

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