Listening.
That’s it. If you are a good listener, you’ll do well.
So many booth staffers I meet at shows seem to think it’s all about them. They will stop me while I’m walking by, try to hand me something, ask me a quick question, and (without really hearing my answer) launch into a spiel about their product or service that is supposed to wow me, get me to stop what I’m doing and sign up immediately!
Well, it doesn’t really work that way.
As a booth staffer, if you are a good listener, you’ll hear things from your visitors that other people may not hear. Sure, you need to ask questions – good questions – but if you don’t have the flip side of that coin, the listening skill to go with those good questions, it won’t matter.
Ask your questions.
Then shut up and listen.
