Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Tradeshows: Extroverts Wanted

Tradeshows aren’t a good place for introverts.

Of course, it depends on what your task is. But if you’re part of an exhibiting team that’s working to promote products and services and generate sales leads, being somewhat of an extrovert is almost required.


Face it: you have to smile, greet people with a handshake or a question, and be friendly. All of those things are important. And if you’re not up to the task, maybe you shouldn’t be there. If you’re the company boss or owner and are an introvert, it probably makes more sense to hire someone to represent you. If you’re a little quirky, with an odd personality and somewhat of an introvert, perhaps your personality is an attraction and people will put up that the quirks to get at the real you.

Extroverts on the other hand are outgoing, lively, engaging, showy and like to draw attention to themselves. If that kind of personality can be channeled into promoting a company’s products and not themselves, they can be a good addition to the staff. In fact, they might be the best kinds of folks to have around. Extroverts love the spotlight and love talking.

The upside of introverts, though, is that may often be more detail oriented and better at listening and communication.

The downside of extroverts is that they’re often tend to not have the attention span to take care of paperwork or write lengthy notes about contacts when necessary.

No doubt you know introverts and extroverts. And maybe you’re one or the other, but likely you’ve got a little of both in you but tend to lean one way or the other.

I’m more of an introvert and am comfortable with my head down. But when showtime comes and I have to put it out there, I’m capable of at least pretending to be extroverted and outgoing. It’s not a big stretch, but it works. And it gets the job done.

So when you’re choosing a booth staff, a general rule of thumb would be to lean towards the outgoing and friendly and stay away from the shy introverts.

They’re just more approachable and that counts for plenty in the fast-paced chaos of the tradeshow floor.

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Tradeshow Guy Blog by Tim Patterson

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