Exhibit renting vs. exhibit purchase: which makes more sense? There’s no one answer, and often there’s not a clear answer. But I spoke to Mel White, VP of Marketing and Business Development for Classic Exhibits in Portland, Oregon, to go over some of the aspects of the question on today’s TradeshowGuy Monday Morning Coffee:
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.