Not every tradeshow manager faces the same challenges. Some are overwhelmed by being understaffed. Others have a boatload of shows to deal with and it seems as if there is never a breather. But in the work I’ve done over the years with tradeshow managers, the same...
On this week’s podcast/vlog, I catch up with Bill Lampton, Ph. D. I’ve been reading his great newsletter, Winning Words and Ways, for years. So when I asked him to join me for TradeshowGuy Monday Morning Coffee, I was honored that he accepted. We had a...
It’s a good question to ask: how much do you delegate for tradeshow success? Most clients I deal with have someone in charge of the overall tradeshow project. Maybe they’re a Marketing Manager or Tradeshow Manager, or some other title such as Business Development...
During a two-hour workshop with trainer, author and content marketer Kathleen Gage this week, I took more notes and learned more about small event collaboration for lead generation than I think I’ve taken in for years. While it’s true I collaborate with other people,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.