Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Influencers That Influence ME

What is an INFLUENCER? To me it’s someone that gets your attention in any number of ways. It could be a video I saw. Could be a book or article or blog post. Or podcast. Or someone I know in my actual, real life as opposed to online.

These are the people whose tweets I read, whose podcasts I listen to, whose blog posts I read, whose newsletters I make sure not to miss. They write and say things that make me sit up and pay attention.

These are listed in no particular order. Some I’ve been aware of for years, others not so long. Some that were influencers ten or fifteen years ago may have popped back into my consciousness to make the list. And in a sense, it’s incomplete because it will always be incomplete. Influencers come and go. The ideas, writings and videos that catch anyone’s attention also wax and wane like the moon. But to me, these are all worth checking out:

Seth Godin: Daily blogger, host of the Akimbo podcast, speaker, author.

Peter Shankman: Founder of HARO (Help Out a Reporter). Speaks and writes frequently. Author of a new book about ADHD, working on a documentary about ADHD. See his TradeshowGuy Monday Morning Coffee interview here.

Scott Monty: Ford Motor Company’s first Social Media Director. Fortune 500 Advisor. Speaker, Pragmatic Futurist.

Jeff Barjorek: Parabola Consulting. Sales trainer, writer, speaker.

Jeffrey Gitomer: Sales trainer, author, speaker, podcaster.

Steve Miller: Author of Uncopyable (terrific book), speaker, blogger. Marketing gunslinger.

Pamela Slim: Author, business consultant, speaker, coach.

Bill Stainton: Emmy-winning producer, speaker, author. Also appeared on my podcast. Really fun newsletter. See his TradeshowGuy Monday Morning Coffee interview here.

Roy Williams: Former radio salesman who teaches sales, marketing and advertising. His Monday Morning Memo is not to be missed.

Shep Hyken: Hall of Famer in the National Speaker Association. Forward-thinking and best-selling author, blogger, writer and expert on customer service. Here’s his appearance on the TradeshowGuy Monday Morning Coffee. See his TradeshowGuy Monday Morning Coffee interview here.

Mel White: VP of Business Development at Classic Exhibits. Mel and I have known each other for close to a decade and a half. His insight and knowledge of the tradeshow world, and in particular the latest in tradeshow exhibit materials and trends has always been helpful. Not to mention his crucial help in making both of my books a reality. Here’s his TradeshowGuy Monday Morning Coffee interview.

Terry Brock: Relationship marketing speaker. Another Hall of Famer in the National Speaker Association. Holds forth all the time on the use of technology in communication and presentation. See his TradeshowGuy Monday Morning Coffee interview here.

Denise Wakeman: Blogger, author, writer, digital media marketing expert.

Casey Neistat: NYC-based videographer and story-teller. Ten million YouTube channel followers tells you something. Here’s one of his most-viewed and fun videos:

Gary Vaynerchuk: Social media expert at the highest level. Has parleyed his success with his family’s win business into a multi-million-dollar company, and he’s become an angel investor.

David Newman: Founder of Do It! Marketing. Marketing for Speakers, Authors, Consultants and Experts

Brene Brown: Best-selling author, research professor at University of Houston. Studies, speaks on courage, vulnerability, shape and empathy.

Candy Adams:. Long-time consultant in the tradeshow and event industry, known as The Booth Mom. See her TradeshowGuy Monday Morning Coffee interview here.

 

Unfinished – more to add later!

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