They say you only get one chance to make a first impression. That’s true. But you can make a first impression in any number of ways. Let’s go over seven ways that might work for you.
- Show your visitors an impressive tradeshow exhibit. Certainly, having a 3D visual representation of your brand is going to make an impression. The challenge is to make sure it’s not a negative impression. A new exhibit will go a long way, but you don’t have to buy something new to make a positive impression. You can dress it up with new graphics, has all of the functional needs required, and make sure it’s spotless. And keep it as clean as possible throughout the day.
- Greet people with a smile. Smiles translate good will in every culture and language.
- Ask a good question as you’re using that smile. Knowing what to ask and how to ask it will go a long way to demonstrate the seriousness of your marketing attempt.
- Don’t be distracted. You know the usual distractions: phones, food and lack of energy. The phones thing is easy: don’t pull it out of your pocket unless you have a specific work-related reason to use it at that moment. No Facebook, Twitter or Instagram unless you’re doing work. Food is easy, too: don’t eat in the booth. Gotta eat? Go elsewhere. Lack of energy is also very distracting. That is more challenging: get better sleep (not always possible), don’t eat food that puts you on a sugar or caffeine high, which leads to an energy crash. Which leads to distraction from having a lack of energy.
- Have something engaging for your visitors to do. A challenging proposition, but if done correctly, your visitors will be impressed when they can DO something in your booth that is: 1) fun, 2) engaging/interesting and 3) allows them to learn something about your product or service.
- Don’t be negative. While a first impression can be formed in an instant, don’t forget that you’re also forming that first impression while you’re in that first conversation. You may be talking about products and services and the topic of a competitor’s products and services come up. You may be tempted to diss the competitor’s stuff, but I think the better move is to take the high road: “yeah, they do good work, but it depends on what you’re looking for.” And then ask questions that uncover the prospect’s needs, giving you a chance to play up the elements of your products or services that can address that need better than your competitor can.
First impressions count for a lot. What other ways can you think of to make a great first impression at your next tradeshow?