Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Nine Soft Rock Songs to Guide Your Tradeshow Success

Okay, we can look at a lot of different things to help us along the way to a successful tradeshow appearance. I’ve posted on this blog about 6 classic rock songs to help you become a better tradeshow marketer, or the music inspired blog posts post here.

Let’s try something a little softer and head for the soft rock or pop rock side of things from the 70s.

Gotta greet your visitors! Say hello to those passing by to start a fruitful engagement with them Follow it up with a pertinent question and you’re off to determining if they’re a potential customer or not.

Friendliness goes hand in hand with engagement. Andrew Gold’s classic echoes the idea of being friends, or at least extending a friendly face to those in your booth.

After hours often means dinners with clients, parties and other gatherings. England Dan and John Ford Coley make the perfect expression of the invitation.

Whether the show is in Las Vegas, Anaheim or Boston, part of the process of getting potential clients to the show is to invite them. You can insert the city name in the title of this song to match the destination you’re headed for, but the sentiment is the same, thanks to Dave Loggins.

Selling is all about having a product or service that people actually want! Yes, in this song Lobo is looking for love, but the idea is similar: I have a desire to have you want what I’m offering!

Similar to Logo, Badfinger takes this Paul McCartney-penned ditty and invites all visitors to just come on down and get it! Samples, demos, in-booth activities – come and get it!

After all is said and done for the day, for some people it’s a relaxing and restful night in the hotel room. For others it’s a quiet chill down at the local watering hole before calling it a night. Maria Muldaur makes that invitation.

Walking the show floor means walking line after line of exhibits. Gerry Rafferty takes it one at a time, right down the line.

You tried hard to make that sale. But you came up short. And now she’s gone. Hall and Oates know that even though she is gone, the sun still rises and another prospect is just around the corner.

There you have it – nine songs that look to capture the sentiment of tradeshows inside the bars of a song and the rhythms and rhymes of a lyric. Maybe you can come up with your own playlist and share. Or at least do a little slow dancing along the way!


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