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Put a ‘like’ button on your website. Install a FB widget.
- Keep Twitter followers informed. Information seems to spread quickly through the Twitterverse – it’s extremely easy to retweet a post and share. If you send something out on Twitter, chances are good that someone somewhere will pass it along.
- Make sure your Twitter profile is complete. This means having at least the basics: a link back to your site – or better yet, a specific Twitter landing page or to your Facebook page so they can connect with you on another platform; a good photo; and enough information so a visitor can decide if you’re worth interacting with.
- Tag posts ,YouTube uploads, Flickr photos: tags are how people find you. You can’t tag things enough.
- Schedule tweets and FB postings using Hootsuite. ‘Nuff said.
- Create an alumni group for your event on LinkedIn. It’s a great way to keep in touch with folks after the actual event, and to get them involved in the next event you do. If it’s not your event, look for a show group on LinkedIn. If there’s not one, consider starting one.
- Create a Deal. Yup, people love a deal, and they’ll go out of their way to get a good deal. How will they find out about your deal? One very effective way is through social media, especially Facebook and Twitter. If it’s a great deal, your followers will tell their followers, and so on.
- Use Foursquare to create deals for followers and check-ins Foursquare is still a bit out of the mainstream, but it is useful for those who choose to get involved. It’s yet another way for people to connect with you at a tradeshow booth.
- Use or create #hashtag for your event. This allows anyone on Twitter to track down any information on the show.
- Create a custom Twitter Background. Yeah, the basic Twitter backgrounds are sort of nice, a bit bland, but a custom Twitter background really helps to set you apart from the crowd. Just search for ‘create custom Twitter background’ and get a ton of resources.
- Need to get a video stream out? Use UStream.tv or Livestream.com.
- Put your slide deck on Slideshare.com. Are you speaking at a show or conference? Share your slide deck with people who couldn’t make it to the show.
