10 Reasons to Share Content from Your Tradeshow Appearance
2012 May 24
by Tim Patterson
It seems like I’ve been doing a lot of list-making lately. Here’s another one!
- Branding: the content you share defines your company. Think before you tweet!
- Networking: share content that highlights or involves people from other companies. Take photos of booth visitors, tag them in the photos and watch them share with their followers.
- Interactivity: by sharing content and responding to comments and questions, you’ve begun to see interactivity, which leads to…
- Engagement: a step above simple interactivity (which may be almost meaningless), engagement is more personal and responsive.
- Organic spread (your content could go viral): a good piece of content gets legs, no matter who it comes from. Can you create, either purposefully or accidentally, a piece of content that spreads throughout the social media system? If it happens, pay close attention to the type of content it is, and see if you can determine why it spread. Then try to recreate something that does the same.
- Social proof: if your followers like your material and share it, now you’re exposed to potential new people who may not have previously known you existed. But because they saw it from one of their trusted sources, now you’ve suddenly a trusted source.
- Humanize your company: by becoming human to your market, you become more attractive to them, generally speaking.
- Caring: by sharing you’re showing that you care about others.
- Reciprocation: if you share something that focuses another person, company or product (it may complement something you’re doing so it makes sense to highlight it), those people will feel compelled to do the same for you vie reciprocation.
- Sharing drives traffic to your booth. And your blog. And your Facebook page, Twitter page, YouTube channel, etc.