I’m in Las Vegas for the IFT 2017 show (that’s the International Food Technologists), and I spend a few minutes discussing how I approach walking the floor of the show. Also, a quick look at the Beatles Cirque du Soleil show.
ONE GOOD THING: The Beatles Love show by Cirque du Soleil
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.