by Tim Patterson | Mar 10, 2011 | Mobile Marketing, Social Media
Last summer just a few weeks after I got iPhone I was on a road trip with a buddy. Every time we ate at a restaurant or teed up a golf ball at a golf club I’d whip out the iPhone and check in via Foursquare. “What are you doing that?” he’d ask....
by Tim Patterson | Sep 15, 2010 | Event Marketing, Facebook, Mobile Marketing, Social Media, Tradeshow marketing
The year: 2016 The scene: a busy tradeshow floor in Chicago The situation: almost half of the exhibitors at the show are welcoming visitors to the show, who are ‘checking in’ via Foursquare (or some similar app – who’s to know what will survive...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.