While LinkedIn is a powerful research and business connectivity tool, lots of folks are still grasping for ways to use LinkedIn to benefit their tradeshow, event and conference appearances. Thanks to a recent HARO request, I spoke with JD Gershbein, CEO of Owlish Communications, considered one of the top LinkedIn strategists in the world, about leveraging your LinkedIn profile for just those appearances.
JD’s bio: J.D. GERSHBEIN, CEO of OWLISH COMMUNICATIONS, is a specialist in the Art and Science of LinkedIn. He is a trusted asset to top executives, managers, entrepreneurs, professional service providers, salespeople and their companies. Dubbed “LinkedIn’s #1 Brand Ambassador” and “The LinkedIn Black Belt,” J.D. is considered one of the top LinkedIn strategists in the world and a pioneer in the design and delivery of LinkedIn education. He has been featured on FOX News, in the Chicago Tribune, has guested on prominent coast-to-coast talk radio programs and contributed numerous articles to online publications. A nationally known A-list speaker and workshop facilitator, J.D.’s keynote message encompasses LinkedIn profile content, personal and corporate branding, cognitive marketing, communication etiquette, and business development on LinkedIn – at all levels of fluency, from novice to dedicated user.
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Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.