One of my favorite weekly newsletters arrives every Monday morning. It’s called the Monday Morning Memo. Clever! Roy H. Williams of Austin, Texas, the Wizard of Ads, sends out an informative and entertaining missive every week that grabs my attention and makes me think. If only all writers could do that.
This past week he told the story of submitting several writing samples to have IBM’s Watson computer analyze them. He was noting that no matter what writing samples he submitted, the analysis was very similar. Conclusion? It’s pretty accurate.
Here’s what Watson had to say about the manuscript of Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level:
You are heartfelt and somewhat insensitive. You are calm under pressure… (click the image to see it a bit larger).
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.